NeoMedia (PINK:NEOM) is popular among investors today after the company announced it will be licensing its patent portfolio to Microsoft (NYSE:MSFT). The portfolio consists of 74 patents mostly dealing with the mobile barcode industry. The technology they pioneered turns phone cameras into barcode scanners which allows for a variety of uses including mobile marketing, consumer oriented advertising, and mobile ticketing and couponing. Microsoft will have a worldwide, non-exclusive license to the portfolio, allowing the company to use NeoMedia’s assets to create new, customized solutions for mobile barcode software.This could not only bring more value to NeoMedia but also to Microsoft as it continues to try and roll out its new line of Windows smartphones.
