VIDEO: Lego Has Excellent First Half of 2012 Results Amid Toy Market Concerns

Toymaker Lego reported its results for the first six months of 2012 today. The family owned Danish company saw a net profit rise of 36% in the first half of the year, reaching 2 billion kroner, or about 338.5 million dollars. Revenue for the company was up 24% in the period, reaching 9.1 billion kroner, or about 1.5 billion US dollars. Lego attributes much of its success to its Lego Friends line of toys, which it said sold twice as many units as expected. Despite increasing its share of the global toy market by 8%, the company has expressed concern that the global toy market has shrunken 4% in the first half of 2012.