{"id":40508,"date":"2014-03-07T13:43:20","date_gmt":"2014-03-07T18:43:20","guid":{"rendered":"http:\/\/countingpips.com\/?p=40508"},"modified":"2014-03-07T13:43:21","modified_gmt":"2014-03-07T18:43:21","slug":"video-why-tim-cook-doesnt-care-about-the-bloody-roi","status":"publish","type":"post","link":"https:\/\/www.investmacro.com\/fx\/2014\/03\/07\/video-why-tim-cook-doesnt-care-about-the-bloody-roi\/","title":{"rendered":"VIDEO: Why Tim Cook Doesn&#8217;t Care About &#8216;The Bloody ROI&#8217;"},"content":{"rendered":"<p><div id=\"grabDiv1767162\"><script language=\"javascript\" type=\"text\/javascript\" src=\"http:\/\/player.grabnetworks.com\/js\/Player.js?id=1767162&#038;content=v52bc75b1f7add425f5ceef37329e25c5ebdd537b&#038;width=542&#038;height=304&#038;tgt=grabnetworks\"><\/script><\/p>\n<div id=\"overlay-adzone\" style=\"overflow:hidden; position:relative\"><\/div>\n<\/div>\n<p>Steve Jobs was once asked at an Apple shareholder meeting by a shareholder who wanted get some insights into his deepest thinking: &#x201C;What keeps you awake at night?&#x201D; Mr. Jobs replied, &#x201C;Shareholder meetings.&#x201D; The wisdom of this insight was borne out last week when Mr. Jobs\u2019s successor at Apple, Tim Cook, was asked at the annual shareholder meeting by the NCPPR, the conservative finance group, to disclose the costs of Apple\u2019s energy sustainability programs, and make a commitment to doing only those things that were profitable. Cook replied &#8220;When we work on making our devices accessible by the blind, I don\u2019t consider the bloody ROI. We want to leave the world better than we found it.&#x201D;<\/p>\n<p><img src='http:\/\/images.grab-media.com\/wochit_technology\/2014\/03\/07\/32a3cd1124826a055ba01bbd21a9dffae2abf4b6_thumbnail.jpg' \/><\/p>\n<p><!--post_img[http:\/\/images.grab-media.com\/wochit_technology\/2014\/03\/07\/32a3cd1124826a055ba01bbd21a9dffae2abf4b6_preview.jpg]--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Steve Jobs was once asked at an Apple shareholder meeting by a shareholder who wanted get some insights into his deepest thinking: &#x201C;What keeps you awake at night?&#x201D; Mr. Jobs replied, &#x201C;Shareholder meetings.&#x201D; The wisdom of this insight was borne out last week when Mr. Jobs\u2019s successor at Apple, Tim Cook, was asked at the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.investmacro.com\/fx\/2014\/03\/07\/video-why-tim-cook-doesnt-care-about-the-bloody-roi\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;VIDEO: Why Tim Cook Doesn&#8217;t Care About &#8216;The Bloody ROI&#8217;&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-40508","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.investmacro.com\/fx\/wp-json\/wp\/v2\/posts\/40508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.investmacro.com\/fx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.investmacro.com\/fx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.investmacro.com\/fx\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.investmacro.com\/fx\/wp-json\/wp\/v2\/comments?post=40508"}],"version-history":[{"count":0,"href":"https:\/\/www.investmacro.com\/fx\/wp-json\/wp\/v2\/posts\/40508\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.investmacro.com\/fx\/wp-json\/wp\/v2\/media?parent=40508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.investmacro.com\/fx\/wp-json\/wp\/v2\/categories?post=40508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.investmacro.com\/fx\/wp-json\/wp\/v2\/tags?post=40508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}