{"id":25283,"date":"2011-11-17T21:00:09","date_gmt":"2011-11-18T02:00:09","guid":{"rendered":"http:\/\/countingpips.com\/fx\/2011\/11\/17\/when-safe-stocks-took-a-beating\/"},"modified":"2011-11-17T21:00:09","modified_gmt":"2011-11-18T02:00:09","slug":"when-safe-stocks-took-a-beating","status":"publish","type":"post","link":"https:\/\/www.investmacro.com\/fx\/2011\/11\/17\/when-safe-stocks-took-a-beating\/","title":{"rendered":"When Safe Stocks Took a Beating"},"content":{"rendered":"<p><strong>By MoneyMorning.com.au<\/strong><\/p>\n<p>This morning we&#8217;re following on from yesterday.  We promised to show how you can set your portfolio to make gains&#8230; whichever way the market goes.<\/p>\n<p>It&#8217;s not fool-proof.  But it will help you limit losses from extreme events&#8230; and potentially <u>profit<\/u>.<\/p>\n<p><span><\/span><\/p>\n<p>More on that in a moment.  First&#8230;<\/p>\n<p>This chart shows the S&#038;P\/ASX 200 Consumer Staples Index.  It&#8217;s an index of \u2018<strong>safe stocks<\/strong>\u2019. Stocks you&#8217;d call safe and dependable &#8211; supermarkets, food companies, etc.:<\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"http:\/\/www.moneymorning.com.au\/images\/mm20111118a.jpg\" alt=\"S&amp;P\/ASX 200 Consumer Staples Index\" border=\"0\"><\/div>\n<p><em><\/p>\n<div align=\"center\">Source: CMC Markets Stockbroking<\/div>\n<p><\/em><\/p>\n<p>But &#8220;safe and dependable&#8221; didn&#8217;t stop the index falling 33% from the 2007 peak to the 2009 low.<\/p>\n<p>Investors who bought &#8220;safe&#8221; stocks took a hit to their wealth.<\/p>\n<p>For instance, in June 2008 just as the market was about to fall off a cliff, the average Aussie investor had more than 50% of their investable assets in the stock market:<\/p>\n<div align=\"center\"><a href=\"http:\/\/www.moneymorning.com.au\/images\/mm20111118b_lge.jpg\" target=\"_blank\"><img decoding=\"async\" src=\"http:\/\/www.moneymorning.com.au\/images\/mm20111118b_sml.jpg\" alt=\"Asset Allocation of Default Investment Strategy - Year end June 2008\" border=\"0\"><\/a><br \/><a href=\"http:\/\/www.moneymorning.com.au\/images\/mm20111118b_lge.jpg\" target=\"_blank\">Click here<\/a> to enlarge<\/div>\n<\/p>\n<p>When stocks fell nearly 50%, those investors saw their wealth fall by a quarter!<\/p>\n<p>And the war for <a href=\"http:\/\/www.moneymorning.com.au\/20111118\/australia%E2%80%99s-natural-resources-war.html#more-6364\">Australia\u2019s natural resources<\/a> doesn\u2019t help either. <\/p>\n<p>The key to keeping and building your wealth is something our old pal Dan Denning has banged on about over at <em><a href=\"http:\/\/www.portphillippublishing.com.au\/research\/AWG\/m9awgfxsept.php?code=W9AWM903\" target=\"_blank\">Australian Wealth Gameplan<\/a><\/em>.  It&#8217;s called asset allocation.  Dan gets his inspiration from Harry Brown and what he calls a &#8220;Permanent Portfolio&#8221;.<\/p>\n<p>Well, we&#8217;ve got our own spin on asset allocation.  And we get our inspiration from&#8230; the racetrack!<\/p>\n<p><strong><\/p>\n<div align=\"center\">Always the Winner<\/div>\n<p><\/strong><\/p>\n<p>Who are the only folks guaranteed to walk away from the racetrack with more money than they arrive with?<\/p>\n<p>That&#8217;s right, the bookies win regardless of which horses win.<\/p>\n<p>In short: <u>Bookmakers don&#8217;t care who wins a race&#8230; so you shouldn&#8217;t care which of your investments does best.<\/u><\/p>\n<p>That was one of our biggest takeaways from the Gold Symposium.  The experts were determined that gold had to be the best investment.  In fact, we&#8217;ll go further.  They were convinced gold was the <u>only<\/u> investment to hold.<\/p>\n<p>In our view that puts them in the same category as the housing spruikers who say, <em>&#8220;Only invest in housing.&#8221;<\/em>  Or the share spruikers who say, <em>&#8220;Shares have been the best performing asset for 100 years.&#8221;<\/em><\/p>\n<p>All three investment strategies could potentially fail.  And what if they do?  That&#8217;s where we look to the winners on the racetrack.<\/p>\n<p>Bookmakers always walk away from the track in profit because they don&#8217;t care who wins.  They play the odds (in truth they make the odds, that&#8217;s why they always win).<\/p>\n<p>Simply put: if punters back a horse heavily, the bookie will shorten the odds.  At the same time the bookie will adjust the odds on other nags to attract punters.<\/p>\n<p>All the time the bookie holds a position that ensures he or she will make a profit&#8230; whoever wins.<\/p>\n<p>Of course, as an investor you don&#8217;t have the same advantage as a bookie.  You can&#8217;t control the odds of winning.  But you can shift them in your favour by moving your asset allocation around.<\/p>\n<p>But make no mistake, this isn&#8217;t about diversification.  Diversification is where you stick cash in a bunch of different investments and hope things balance out.<\/p>\n<p>Asset allocation is different.  It&#8217;s about managing your investments to benefit from specific market movements.<\/p>\n<p>As we&#8217;ve suggested for some time, right now your biggest asset allocation should be in cash.  Why?  Because crazily enough, cash offers one of the best returns for the risk you take.<\/p>\n<p><strong><\/p>\n<div align=\"center\">Allocate, Don&#8217;t Diversify<\/div>\n<p><\/strong><\/p>\n<p>The point is, don&#8217;t wed yourself to one particular asset class.<\/p>\n<p>Have a core holding in different assets.  But if one asset looks set to do better than another, do as a bookie would and adjust your portfolio.<\/p>\n<p>Remember, building wealth isn&#8217;t about obsessively backing one asset, like safe stocks and ignoring all others.  It&#8217;s about moving the odds of success in your favour&#8230; by protecting what you&#8217;ve got and then building on it.<\/p>\n<p>In fact, it&#8217;s pretty much how bookies clear up at the racetrack!<\/p>\n<p><strong>Cheers.<br \/>\nKris.<\/strong><\/p>\n<p><strong><em>Related Articles<\/em><\/strong><\/p>\n<p><a href=\"http:\/\/www.moneymorning.com.au\/20101124\/totally-standard-hyper-inflation.html\" target=\"_blank\">Totally Standard Hyper-Inflation<\/a><\/p>\n<p><a href=\"http:\/\/www.moneymorning.com.au\/20111021\/is-there-any-upside-left-for-gold-investors.html\" target=\"_blank\">Is There Any Upside for Gold Investors?<\/a><\/p>\n<p><a href=\"http:\/\/www.moneymorning.com.au\/20111018\/the-gold-bubble-and-china.html\" target=\"_blank\">The Gold Bubble and China<\/a><\/p>\n<p><a href=\"http:\/\/www.moneymorning.com.au\/20110422\/what-a-2300-year-old-coin-reveals-about-gold.html\" target=\"_blank\">What a 2,300 Year-Old Coin Reveals About Gold<\/a><\/p>\n<p><a href=\"http:\/\/www.moneymorning.com.au\/20110326\/gold-investing-far-from-a-bubble.html\" target=\"_blank\">Gold Investing Far From a Bubble<\/a><\/p>\n<p><strong><em>From the Archives&#8230;<\/em><\/strong><\/p>\n<p><a href=\"http:\/\/www.moneymorning.com.au\/20111111\/the-onward-march-of-the-state.html\" target=\"_blank\">The Onward March of the State<\/a><br \/>\n2011-11-11 &#8211; Kris Sayce<\/p>\n<p><a href=\"http:\/\/www.moneymorning.com.au\/20111110\/lose-a-shirt-but-gain-a-wardrobe.html\" target=\"_blank\">Lose a Shirt, But Gain a Wardrobe<\/a><br \/>\n2011-11-10 &#8211; Kris Sayce<\/p>\n<p><a href=\"http:\/\/www.moneymorning.com.au\/20111109\/neither-a-buyer-nor-a-seller-be-youve-got-to-be-both.html\" target=\"_blank\">Neither a Borrower Nor a Seller Be&#8230;<\/a><br \/>\n2011-11-09 &#8211; Kris Sayce<\/p>\n<p><a href=\"http:\/\/www.moneymorning.com.au\/20111108\/roman-or-zimbabwean.html\" target=\"_blank\">Roman or Zimbabwean<\/a><br \/>\n2011-11-08 &#8211; Kris Sayce<\/p>\n<p><a href=\"http:\/\/www.moneymorning.com.au\/20111107\/lighting-a-match-to-inflation.html\" target=\"_blank\">Lighting a Match to Inflation<\/a><br \/>\n2011-11-07 &#8211; Kris Sayce<\/p>\n<p>For editorial enquiries and feedback, email <a href=\"mailto:moneymorning@moneymorning.com.au\" target=\"_blank\">moneymorning@moneymorning.com.au<\/a><\/p>\n<div>\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/MoneyMorningAustralia?a=K0lh8DKWjew:6b4fi6jXbII:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/MoneyMorningAustralia?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/MoneyMorningAustralia?a=K0lh8DKWjew:6b4fi6jXbII:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/MoneyMorningAustralia?i=K0lh8DKWjew:6b4fi6jXbII:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/MoneyMorningAustralia?a=K0lh8DKWjew:6b4fi6jXbII:gIN9vFwOqvQ\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/MoneyMorningAustralia?i=K0lh8DKWjew:6b4fi6jXbII:gIN9vFwOqvQ\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/MoneyMorningAustralia\/~4\/K0lh8DKWjew\" height=\"1\" width=\"1\" \/><br \/>\n<a href=\"http:\/\/feedproxy.google.com\/~r\/MoneyMorningAustralia\/~3\/K0lh8DKWjew\/when-safe-stocks-took-a-beating.html\" target=\"_blank\">When Safe Stocks Took a Beating <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By MoneyMorning.com.au This morning we&#8217;re following on from yesterday. We promised to show how you can set your portfolio to make gains&#8230; whichever way the market goes. It&#8217;s not fool-proof. But it will help you limit losses from extreme events&#8230; and potentially profit. More on that in a moment. First&#8230; This chart shows the S&#038;P\/ASX &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.investmacro.com\/fx\/2011\/11\/17\/when-safe-stocks-took-a-beating\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;When Safe Stocks Took a Beating&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-25283","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.investmacro.com\/fx\/wp-json\/wp\/v2\/posts\/25283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.investmacro.com\/fx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.investmacro.com\/fx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.investmacro.com\/fx\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.investmacro.com\/fx\/wp-json\/wp\/v2\/comments?post=25283"}],"version-history":[{"count":0,"href":"https:\/\/www.investmacro.com\/fx\/wp-json\/wp\/v2\/posts\/25283\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.investmacro.com\/fx\/wp-json\/wp\/v2\/media?parent=25283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.investmacro.com\/fx\/wp-json\/wp\/v2\/categories?post=25283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.investmacro.com\/fx\/wp-json\/wp\/v2\/tags?post=25283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}