{"id":21746,"date":"2011-06-16T14:31:17","date_gmt":"2011-06-16T18:31:17","guid":{"rendered":"http:\/\/www.investmentu.com\/?p=20665"},"modified":"2011-06-16T14:31:17","modified_gmt":"2011-06-16T18:31:17","slug":"j-c-penney-takes-a-bite-out-of-apple","status":"publish","type":"post","link":"https:\/\/www.investmacro.com\/fx\/2011\/06\/16\/j-c-penney-takes-a-bite-out-of-apple\/","title":{"rendered":"J.C. Penney Takes a Bite Out of Apple"},"content":{"rendered":"<p><a class=\"post_title\" href=\"http:\/\/www.investmentu.com\/2011\/June\/jcp-takes-apples-ron-johnson.html\">J.C. Penney Takes a Bite Out of Apple<\/a><\/p>\n<p>by Justin Dove, <em>Investment U<\/em> Research<br \/>\nThursday, June 16, 2011<\/p>\n<p>It&#8217;s amazing how one man can change the price of a stock so rapidly these days.<\/p>\n<p><strong>J.C. Penney<\/strong> (NYSE: <a href=\"http:\/\/www.google.com\/finance?q=NYSE:JCP\" >JCP<\/a>) saw its stock spike up 17.5 percent Tuesday on news   that Ron Johnson will be leaving <strong>Apple<\/strong> (Nasdaq: <a href=\"http:\/\/www.google.com\/finance?q=NASDAQ:AAPL\" >AAPL<\/a>) to become the   retail giant&#8217;s next CEO.<\/p>\n<p>Johnson   is best known as the brains behind the Apple Store, which has become a   resounding success in retail. Now he aims to tackle what could be his   biggest challenge yet.<\/p>\n<p>J.C. Penney was hit hard in the 2008 recession. The retail giant saw a   52-week high of $51.42 fall to as low as $13.95 per share. It has since   rebounded and remained fairly consistent at approximately $30 per share.<\/p>\n<p>The   shares leveled off a bit on Wednesday to $34 after closing at $35.37 on   Tuesday. It&#8217;s too early to tell if the addition of Johnson is truly   worth the spike in J.C. Penney&#8217;s value, but here are some points to   think about:<\/p>\n<ul>\n<li>Johnson has a $50 million stake to improve the stock&#8217;s value over the next six years. As <a href=\"http:\/\/features.blogs.fortune.cnn.com\/2011\/06\/15\/why-ron-johnson-is-paying-for-the-privilege-of-running-j-c-penney\/?section=magazines_fortune\" ><em>CNNMoney<\/em> senior editor Jennifer Reingold points out<\/a>,   the investment is in the form of warrants&#8230; so if the stock lowers in   value or remains at $29.92, Johnson loses out on the $50 million.<\/li>\n<\/ul>\n<ul>\n<li>While   J.C. Penney doesn&#8217;t seem very similar of a playing field to Apple   Stores, Johnson also had a hand in the rise of <strong>Target<\/strong> (NYSE: <a href=\"http:\/\/www.google.com\/finance?q=NYSE:TGT\" >TGT<\/a>) before   he left for Apple.<\/li>\n<\/ul>\n<ul>\n<li>Some pundits, such as <a href=\"http:\/\/seekingalpha.com\/article\/275002-j-c-penney-s-new-ceo-overvalued?source=yahoo\" ><em>Seeking Alpha<\/em> contributor Adam Gefvert<\/a>,   don&#8217;t buy the hype surrounding Johnson. While Johnson may improve the   bottom line down the road, Gefvert chalks up this recent jump in the   stock to a premature reaction to news by investors.<\/li>\n<\/ul>\n<ul>\n<li><a href=\"http:\/\/www.census.gov\/retail\/marts\/www\/marts_current.pdf\" >Retail sales are up 8 percent<\/a> from May of last year. This may be a signal of increased consumer   confidence going forward. Something that may help J.C. Penney with or   without Johnson.<\/li>\n<\/ul>\n<p>We   probably won&#8217;t see any of Johnson&#8217;s direct effects within J.C. Penney   for some time. But, it will certainly be interesting to see how this   plays out.<\/p>\n<p>Good investing,<\/p>\n<p>Justin Dove<\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/InvestmentU?a=UKZai9mva1I:s4KCh89Ua9E:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/InvestmentU?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/InvestmentU?a=UKZai9mva1I:s4KCh89Ua9E:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/InvestmentU?i=UKZai9mva1I:s4KCh89Ua9E:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/InvestmentU?a=UKZai9mva1I:s4KCh89Ua9E:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/InvestmentU?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/InvestmentU?a=UKZai9mva1I:s4KCh89Ua9E:gIN9vFwOqvQ\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/InvestmentU?i=UKZai9mva1I:s4KCh89Ua9E:gIN9vFwOqvQ\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/InvestmentU?a=UKZai9mva1I:s4KCh89Ua9E:F7zBnMyn0Lo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/InvestmentU?i=UKZai9mva1I:s4KCh89Ua9E:F7zBnMyn0Lo\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/InvestmentU\/~4\/UKZai9mva1I\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>J.C. Penney (NYSE: JCP) saw its stock spike up 17.5 percent Tuesday on news that Ron Johnson will be leaving Apple (Nasdaq: AAPL) to become the retail giant&#8217;s next CEO. <strong><a href=\"http:\/\/www.investmentu.com\/2011\/June\/jcp-takes-apple-ron-johnson.html\">JCP Takes Bite Out of AAPL&#8230; &gt;&gt;<\/a><\/strong><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-21746","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.investmacro.com\/fx\/wp-json\/wp\/v2\/posts\/21746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.investmacro.com\/fx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.investmacro.com\/fx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.investmacro.com\/fx\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.investmacro.com\/fx\/wp-json\/wp\/v2\/comments?post=21746"}],"version-history":[{"count":0,"href":"https:\/\/www.investmacro.com\/fx\/wp-json\/wp\/v2\/posts\/21746\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.investmacro.com\/fx\/wp-json\/wp\/v2\/media?parent=21746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.investmacro.com\/fx\/wp-json\/wp\/v2\/categories?post=21746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.investmacro.com\/fx\/wp-json\/wp\/v2\/tags?post=21746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}