{"id":69334,"date":"2015-03-11T04:09:14","date_gmt":"2015-03-11T08:09:14","guid":{"rendered":"http:\/\/countingpips.com\/?p=69334"},"modified":"2015-03-11T07:13:31","modified_gmt":"2015-03-11T11:13:31","slug":"meet-your-new-wireless-provider-google","status":"publish","type":"post","link":"https:\/\/www.investmacro.com\/forex\/2015\/03\/meet-your-new-wireless-provider-google\/","title":{"rendered":"Meet Your New Wireless Provider: Google"},"content":{"rendered":"
March 11, 2015<\/div>
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By WallStreetDaily.com<\/span><\/a> \"Google<\/p>\n

By Greg Miller<\/a>, Senior Technology Analyst<\/em><\/p>\n

Can\u2019t stand your wireless provider? Well, Google<\/strong> (GOOGL<\/a>) is going to show them how it\u2019s done.<\/p>\n

Having conquered the search engine business and dominated the web advertising world, the tech giant is constantly looking for new areas to vanquish. Robots<\/a>, driverless cars<\/a>, and renewable energy<\/a> are all in play.<\/p>\n

Put simply, if Google thinks something is being done wrong \u2013 or could be done better \u2013 it\u2019s a good bet that the company will try to improve it.<\/p>\n

Combine outstanding innovation with a boatload of money to fund it, and you\u2019ve got a recipe for progress.<\/p>

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And that\u2019s exactly what Google plans to do in this massive tech field\u2026<\/p>\n

Google Going Wireless<\/h2>\n

Google\u2019s free-thinking (and spending!) ways are now taking the company into the world of wireless communications.<\/p>\n

What does this mean?<\/p>\n

Well, its recent announcement was a little sparse on details. But given Google\u2019s history of innovation (particularly with Android, in this case) and approach, we can predict that the company will shake up the wireless business.<\/p>\n

But it won\u2019t build its own wireless network to do so.<\/p>\n

Rather, it will function as a mobile virtual network operator (MVNO).<\/p>\n

This gives Google a distinct advantage. It doesn\u2019t need to acquire spectrum, build its own towers, or deploy its own receivers. Rather, Google will rent all of these things from one of the big cellular providers \u2013 Verizon<\/strong> (VZ<\/a>), AT&T<\/strong> (T<\/a>), Sprint<\/strong> (S<\/a>), or T-Mobile<\/strong> (TMUS<\/a>) \u2013 and focus on selling phones and providing customer service. There are other companies, such as TracFone, that operate this way.<\/p>\n

In turn, with a minimum investment in network equipment, that means Google can get to market cheaper and more efficiently as an MVNO.<\/p>\n

It also tells us what Google is not<\/em> going to do\u2026<\/p>\n

Google\u2019s Three-Pronged Wireless Attack<\/h2>\n

Because Google won\u2019t own the network, or any of the wireless spectrum, we know the company isn\u2019t going to be experimenting with that part of the wireless infrastructure.<\/p>\n

So what will<\/em> Google be up to?<\/p>\n

Basically, everything else is on the table. For example\u2026<\/p>\n

The Cell\/Wi-Fi \u201cIntersection\u201d:<\/strong> Google says it\u2019s entering the wireless business to shake up the status quo and show the big carriers what\u2019s possible with their existing networks.<\/p>\n

One way the company wants to do that is by improving the \u201cintersection\u201d of a cellular network and Wi-Fi.<\/p>\n

Now, all the big carriers allow you to use Wi-Fi networks, of course\u2026 but Google says it plans to use its huge database of Wi-Fi networks in order to make its devices switch more seamlessly between cell networks and Wi-Fi. What\u2019s more, Google will use multiple wireless networks, so it can choose whichever wireless provider has the stronger signal, or a Wi-Fi network if that\u2019s better.<\/p>\n

Result? Customers receive more reliable data at a lower price.<\/p>\n

Drop and Reconnect:<\/strong> We all know how annoying it is when our wireless provider drops a call. But Google wants to be able to automatically reconnect its customers when calls are dropped.<\/p>\n

The Apple Battle:<\/strong> It\u2019s no surprise to see Google scrapping with Apple<\/strong> (AAPL<\/a>). In this case, Google plans to use its wireless experiment to maximize Android and try to create a competitive advantage over Apple. As such, it will be working on new applications, improving the Google Wallet and Android Pay mobile payment systems, and learning more about the habits of its smartphone customers.<\/p>\n

Google Will Stay Small\u2026 But With a Big Reach<\/h2>\n

Unlike some of its other ventures, Google won\u2019t barrel into wireless communications with guns blazing. It\u2019s entering as more of a \u201ccoach\u201d to the big providers, rather than direct competition to them.<\/p>\n

Still, that doesn\u2019t mean the big providers will be able to ignore Google. As a smartphone customer, you\u2019re likely to benefit from Google\u2019s entry into this business, even if you never even enter its service area. How?<\/p>\n

Well, a good parallel to this move is Google\u2019s entry into the internet fiber business. Google is currently building gigabit fiber networks, capable of carrying far more bandwidth than almost any home user could ever need.<\/p>\n

The company started in just four cities\u2026 but even with recently announced expansion plans, it will still only cover well under 10% of American homes.<\/p>\n

Guess what, though? After Google entered the business, a funny thing happened\u2026<\/p>\n

The existing cable internet companies \u201csuddenly\u201d discovered that they could provide faster speeds than they could before Google showed up. Not only that, they could do so in markets where Google competes \u2013 and<\/em> at a great price, too. Imagine that!<\/p>\n

We can only hope that something similar happens in the wireless world.<\/p>\n

Google\u2019s interest is simple: Make more bandwidth available to more people at lower prices, so it can continue to offer faster content (and advertising!). In turn, the existing providers will have to react. And if they don\u2019t react well enough, Google will keep expanding until they do.<\/p>\n

To living and investing in the future,<\/p>\n

Greg Miller<\/p>\n

Editor\u2019s Note:<\/strong> Google, Apple, Verizon, AT&T\u2026 all the companies mentioned above are household names today. Tech giants renowned for breaking new ground, setting trends, and pioneering extraordinary innovation.<\/p>\n

But it wasn\u2019t always this way. Before they started raking in billions, they all had to start somewhere. Unfortunately, that start didn\u2019t even register on the radar for 99% of investors\u2026 but for the other 1% who did<\/em> invest\u2026 well, they got incredibly<\/em> rich.<\/p>\n

Want to join the ultra-wealthy, ultra-powerful group of guys responsible for minting the next generation of all-star companies \u2013 and do so at pre-IPO levels? Most investors have no idea that it\u2019s even possible, nevermind know how to do it. We\u2019ll show you how right here<\/a>.<\/p>\n\n\n\n
Editor\u2019s Note:<\/strong> Google, Apple, Verizon, AT&T\u2026 all the companies mentioned above are household names today. Tech giants renowned for breaking new ground, setting trends, and pioneering extraordinary innovation.But it wasn\u2019t always this way. Before they started raking in billions, they all had to start somewhere. Unfortunately, that start didn\u2019t even register on the radar for 99% of investors\u2026 but for the other 1% who did<\/em> invest\u2026 well, they got incredibly<\/em> rich.Want to join the ultra-wealthy, ultra-powerful group of guys responsible for minting the next generation of all-star companies \u2013 and do so at pre-IPO levels? Most investors have no idea that it\u2019s even possible, nevermind know how to do it. We\u2019ll show you how right here<\/a>.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The post Meet Your New Wireless Provider: Google<\/a> appeared first on Wall Street Daily<\/a>.<\/p>\n

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By WallStreetDaily.com By Greg Miller, Senior Technology Analyst Can\u2019t stand your wireless provider? Well, Google (GOOGL) is going to show them how it\u2019s done. Having conquered the search engine business and dominated the web advertising world, the tech giant is constantly looking for new areas to vanquish. Robots, driverless cars, and renewable energy are all […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-69334","post","type-post","status-publish","format-standard","hentry","no-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.investmacro.com\/forex\/wp-json\/wp\/v2\/posts\/69334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.investmacro.com\/forex\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.investmacro.com\/forex\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.investmacro.com\/forex\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.investmacro.com\/forex\/wp-json\/wp\/v2\/comments?post=69334"}],"version-history":[{"count":0,"href":"https:\/\/www.investmacro.com\/forex\/wp-json\/wp\/v2\/posts\/69334\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.investmacro.com\/forex\/wp-json\/wp\/v2\/media?parent=69334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.investmacro.com\/forex\/wp-json\/wp\/v2\/categories?post=69334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.investmacro.com\/forex\/wp-json\/wp\/v2\/tags?post=69334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}