{"id":59411,"date":"2014-08-27T20:15:17","date_gmt":"2014-08-28T00:15:17","guid":{"rendered":"http:\/\/countingpips.com\/?p=59411"},"modified":"2014-08-27T20:15:17","modified_gmt":"2014-08-28T00:15:17","slug":"twitchs-effect-on-the-tech-titans","status":"publish","type":"post","link":"https:\/\/www.investmacro.com\/forex\/2014\/08\/twitchs-effect-on-the-tech-titans\/","title":{"rendered":"Twitch\u2019s Effect on the Tech Titans"},"content":{"rendered":"<div id=\"inves-1071834380\" class=\"inves-below-title-posts inves-entity-placement\"><div id =\"posts_date_custom\"><div align=\"left\">August 27, 2014<\/div><hr style=\"border: none; border-bottom: 3px solid black;\">\r\n<\/div><\/div><p><strong><a href=\"http:\/\/www.ino.com\/email\/commentary\/sign-up\/?a_aid=CD3344&#038;a_bid=7e143693\" target=\"_blank\">By Adam Hewison &#8211; MarketClub &#038; Ino.com<\/a><\/strong><\/p>\n<p><script type=\"text\/javascript\" src=\"http:\/\/tv.ino.com\/vidplayer\/jwplayer.js\"><\/script><script type=\"text\/javascript\">jwplayer.key=\"ncG9Elpk6AgmR2F+HVTfhoPxDzueHVgn40yDCY0Uieg=\";<\/script><\/p>\n<div id=\"ino_vid\">Loading the player\u2026<\/div>\n<p><script type=\"text\/javascript\">jwplayer(\"ino_vid\").setup({ file: \"http:\/\/broadcast.ino.com\/videos\/mc_updateamazongoogle2014826\/mc_updateamazongoogle2014826.mp4\", image: \"http:\/\/tv.ino.com\/videos\/mc_updateamazongoogle2014826\/mc_updateamazongoogle2014826.jpg\", width: 640, height: 360, autostart: \"false\", skin: \"http:\/\/tv.ino.com\/vidplayer\/skins\/six.xml\", sharing: { link: \"http:\/\/tv.ino.com\/free\/members.html?vidid=mc_updateamazongoogle2014826&mkt=embedshare\"  } });<\/script><img decoding=\"async\" src=\"http:\/\/broadcast.ino.com\/img\/sites\/mkt\/click.gif?a_aid=CD3344&#038;videoplayer=1\" width=1 height=1 alt=\"\"><\/p>\n<p>If you\u2019re not familiar with Twitch, it is a video game playing business that attracts 55 million unique viewers a month. That\u2019s enough viewers to put it among the 15 most heavily trafficked websites in the world.<\/p>\n<p>So what exactly is Twitch and why did Amazon.com Inc. <a href=\"http:\/\/club.ino.com\/trend\/analysis\/stock\/AMZN?a_aid=CD3344&amp;a_bid=6ae5b6f7\" target=\"_blank\">(NASDAQ:AMZN)<\/a> shell out close to $1 billion to buy this company? Here is my take, young men\u2019s eyeballs. Young men are some of the hardest demographics to track for advertisers. The combination of Amazon and Twitch could be a killer combination for Amazon to sell products to this particular demographic.<\/p>\n<p>So how does Twitch make money? The company shares its advertising revenue with people who broadcast over its service. While the audiences for some broadcasters are so small they make little money, on the other side of the coin, some broadcasters are said to earn over six figures a year.<\/p>\n<p>After making the deal with Twitch, Jeff Bezos, the chief executive of Amazon, said in a statement, \u201cBroadcasting and watching gameplay is a global phenomenon, and Twitch has built a platform that brings together tens of millions of people who watch billions of minutes of games each month.\u201d<\/p>\n<p>For many people over 40, watching gameplay or playing video games on a consul or computer is not in their genes. However, in the hard-to-reach demographics of young males, this could be a fantastic deal for Amazon. At peak viewing times, Twitch rivals many leading cable networks including MTV, Comedy Central and MSNBC.<\/p><div id=\"inves-1132810593\" class=\"inves-in-content inves-entity-placement\"><hr style=\"border: 1px solid #ddd;\">\r\n<div id=\"inpost_ads_header\">\r\n<p style=\"font-size:10px; float:left; color:#666;\">Free Reports:<\/p><\/div>\r\n<div id=\"inpost_ads\"> \r\n<p style=\"font-size:15px; float:left;\"><a href=\"https:\/\/goo.gl\/1ApBOV\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/investmacro.com\/wp-content\/uploads\/2018\/06\/graph_techs_PD.png\" align=\"left\" width=\"80\"  height=\"55\"\/><\/a>\r\n\t     <a href=\"https:\/\/goo.gl\/1ApBOV\"><b><u>Get Our Free Metatrader 4 Indicators<\/u><\/b><\/a> - Put Our Free MetaTrader 4 Custom Indicators on your charts when you join our Weekly Newsletter<\/p><br><br>\r\n<br>\r\n<br>\r\n<p style=\"font-size:15px; float:left;\"><a href=\"https:\/\/goo.gl\/f3RrHX\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/investmacro.com\/wp-content\/uploads\/2019\/01\/cot_pie_80.png\" align=\"left\" width=\"80\"  height=\"55\"\/><\/a>\r\n\t    <a href=\"https:\/\/goo.gl\/f3RrHX\"><b><u>Get our Weekly Commitment of Traders Reports<\/u><\/b><\/a> - See where the biggest traders (Hedge Funds and Commercial Hedgers) are positioned in the futures markets on a weekly basis.<\/p><br><br>\r\n<\/div>\r\n<hr style=\"border: 1px solid #ddd;\">\r\n<br><\/div>\n<p>Amazon\u2019s business model is ever-expanding, taking in all kinds of different platforms to change and to market products. The move into video gaming\/entertainment is new and could help sell more products, but I think the bigger picture for Amazon is in entertainment and advertising.<\/p>\n<p>In my opinion, this is an excellent move for Amazon.com Inc. <a href=\"http:\/\/club.ino.com\/trend\/analysis\/stock\/AMZN?a_aid=CD3344&amp;a_bid=6ae5b6f7\" target=\"_blank\">(NASDAQ:AMZN)<\/a>, who beat out Google Inc. <a href=\"http:\/\/club.ino.com\/trend\/analysis\/stock\/GOOG?a_aid=CD3344&amp;a_bid=6ae5b6f7\" target=\"_blank\">(NASDAQ:GOOG)<\/a> for this video gaming\/watching\/playing company. That leads me to another question, is Google losing its mojo and on the decline?<\/p>\n<p>Technically, while the trend is still positive for Google, at the moment it looks like it has run out of steam. Amazon on the other hand has actually increased its acceleration on the upside, especially with today\u2019s announced purchase of Twitch.<\/p>\n<p>Amazon has huge ambitions for the Twitch platform and while they say they won\u2019t change the platform dramatically, you can bet they will tweak it here and there.<\/p>\n<p>Maybe Amazon\u2019s new tagline should be \u201cGame On\u201d.<\/p>\n<p><strong><a href=\"http:\/\/www.ino.com\/email\/commentary\/sign-up\/?a_aid=CD3344&#038;a_bid=7e143693\" target=\"_blank\">By Adam Hewison &#8211; MarketClub &#038; Ino.com<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Adam Hewison &#8211; MarketClub &#038; Ino.com Loading the player\u2026 If you\u2019re not familiar with Twitch, it is a video game playing business that attracts 55 million unique viewers a month. That\u2019s enough viewers to put it among the 15 most heavily trafficked websites in the world. So what exactly is Twitch and why did [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-59411","post","type-post","status-publish","format-standard","hentry","no-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.investmacro.com\/forex\/wp-json\/wp\/v2\/posts\/59411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.investmacro.com\/forex\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.investmacro.com\/forex\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.investmacro.com\/forex\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.investmacro.com\/forex\/wp-json\/wp\/v2\/comments?post=59411"}],"version-history":[{"count":0,"href":"https:\/\/www.investmacro.com\/forex\/wp-json\/wp\/v2\/posts\/59411\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.investmacro.com\/forex\/wp-json\/wp\/v2\/media?parent=59411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.investmacro.com\/forex\/wp-json\/wp\/v2\/categories?post=59411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.investmacro.com\/forex\/wp-json\/wp\/v2\/tags?post=59411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}