{"id":162009,"date":"2019-12-18T07:25:56","date_gmt":"2019-12-18T12:25:56","guid":{"rendered":"https:\/\/www.countingpips.com\/?p=162009"},"modified":"2019-12-18T07:25:56","modified_gmt":"2019-12-18T12:25:56","slug":"how-c-suite-buy-in-affects-data-analytics-success","status":"publish","type":"post","link":"https:\/\/www.investmacro.com\/forex\/2019\/12\/how-c-suite-buy-in-affects-data-analytics-success\/","title":{"rendered":"How C-Suite Buy-In Affects Data Analytics Success"},"content":{"rendered":"
December 18, 2019<\/div>
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By Johnson Jafreed<\/strong><\/p>\n

A truly successful data analytics strategy requires buy-in from top to bottom, as well as a data-driven culture supporting and encouraging teams to make the most of the tools available. Hint: If your IT team is almost single handedly trying to make data analytics happen, there\u2019s something important missing from your approach \u2014\u00a0and that\u2019s endorsement from the executive team.<\/p>\n

Here\u2019s more on how C-suite buy-in specifically affects an organization\u2019s data analytics outcomes.<\/p>\n

Leaders Shape Company Culture<\/strong>
\nGiving employees access to data analytics software<\/a> is simply the first step. Of course, the platform you choose will affect the impact of your overall data analytics strategy. But deploying analytics tools does not necessarily guarantee employees will adopt them \u2014\u00a0a challenge many organizations experience firsthand in the form of persistently subpar analytics adoption rates.<\/p>\n

As InfoWorld outlines, there\u2019s a right way and a wrong way to approach data analytics with the goal of optimizing business outcomes. Wrong: Infusing business intelligence with data analytics algorithms and expecting employees to adopt them automatically. Right: Promoting a culture of data<\/a>, \u201cso that regular employees from operations to customer service can get comfortable using sophisticated data-driven tools in their everyday workplace interactions\u2026\u201d<\/p>\n

Another factor determining how successful an organization is at harnessing data analytics is company culture. What are the prevailing attitudes employees have toward data? How do leaders currently use data? To what degree are data insights incorporated into decision-making? How confident do employees feel using these tools and factoring their findings into their roles?<\/p>

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Here are a handful of ways leaders contribute directly to a data-driven company culture<\/a> or lack thereof:<\/p>\n