{"id":112697,"date":"2017-09-12T10:26:33","date_gmt":"2017-09-12T14:26:33","guid":{"rendered":"http:\/\/countingpips.com\/?p=112697"},"modified":"2017-09-12T07:27:11","modified_gmt":"2017-09-12T11:27:11","slug":"how-to-survive-the-equifax-hack","status":"publish","type":"post","link":"https:\/\/www.investmacro.com\/forex\/2017\/09\/how-to-survive-the-equifax-hack\/","title":{"rendered":"How to Survive the Equifax Hack"},"content":{"rendered":"<div id=\"inves-1621626384\" class=\"inves-below-title-posts inves-entity-placement\"><div id =\"posts_date_custom\"><div align=\"left\">September 12, 2017<\/div><hr style=\"border: none; border-bottom: 3px solid black;\">\r\n<\/div><\/div><p>By <a href=\"http:\/\/WallStreetDaily.com\/\"><u>WallStreetDaily.com<\/u><\/a> <img loading=\"lazy\" decoding=\"async\" class=\"attachment-home-th size-home-th wp-post-image\" style=\"display: block; margin-bottom: 5px; clear: both;\" src=\"https:\/\/s3.amazonaws.com\/wallstreetdailywebsite\/wp-content\/uploads\/2017\/09\/0917_hacker_feature.jpg\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" srcset=\"https:\/\/s3.amazonaws.com\/wallstreetdailywebsite\/wp-content\/uploads\/2017\/09\/0917_hacker_feature.jpg 580w, https:\/\/s3.amazonaws.com\/wallstreetdailywebsite\/wp-content\/uploads\/2017\/09\/0917_hacker_feature-300x155.jpg 300w\" alt=\"How to Survive the Equifax Hack\" width=\"580\" height=\"300\" \/><\/p>\n<p><img decoding=\"async\" style=\"float: left; max-width: 85px;\" src=\"https:\/\/duip7hn7nchpo.cloudfront.net\/editor-circle-louis-basenese.jpg\" alt=\"Louis Basenese\" \/>The Equifax hack should deeply scare you.<\/p>\n<p>Heck, it concerns me enough that I took immediate action.<\/p>\n<p>Today, I\u2019m strongly recommending that you do the same.<\/p>\n<p>As you know, Equifax is one of three nationwide credit-reporting agencies that track and rate the financial history of American consumers.<\/p>\n<p>Think of Equifax as the invisible arm of finance, reporting your credit history to credit card companies, banks, retailers and lenders \u2014 all without your consent.<\/p><div id=\"inves-3580855369\" class=\"inves-in-content inves-entity-placement\"><hr style=\"border: 1px solid #ddd;\">\r\n<div id=\"inpost_ads_header\">\r\n<p style=\"font-size:10px; float:left; color:#666;\">Free Reports:<\/p><\/div>\r\n<div id=\"inpost_ads\"> \r\n<p style=\"font-size:15px; float:left;\"><a href=\"https:\/\/goo.gl\/1ApBOV\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/investmacro.com\/wp-content\/uploads\/2018\/06\/graph_techs_PD.png\" align=\"left\" width=\"80\"  height=\"55\"\/><\/a>\r\n\t     <a href=\"https:\/\/goo.gl\/1ApBOV\"><b><u>Get Our Free Metatrader 4 Indicators<\/u><\/b><\/a> - Put Our Free MetaTrader 4 Custom Indicators on your charts when you join our Weekly Newsletter<\/p><br><br>\r\n<br>\r\n<br>\r\n<p style=\"font-size:15px; float:left;\"><a href=\"https:\/\/goo.gl\/f3RrHX\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/investmacro.com\/wp-content\/uploads\/2019\/01\/cot_pie_80.png\" align=\"left\" width=\"80\"  height=\"55\"\/><\/a>\r\n\t    <a href=\"https:\/\/goo.gl\/f3RrHX\"><b><u>Get our Weekly Commitment of Traders Reports<\/u><\/b><\/a> - See where the biggest traders (Hedge Funds and Commercial Hedgers) are positioned in the futures markets on a weekly basis.<\/p><br><br>\r\n<\/div>\r\n<hr style=\"border: 1px solid #ddd;\">\r\n<br><\/div>\n<p>Last week, the company reported one of the most serious hacks in global history.<\/p>\n<p>Half of Americans\u2019 financial history was compromised \u2014 roughly 143 million people.<\/p>\n<p>Worse yet, the hack contained the \u201cCrown Jewels\u201d of personal data \u2014 Social Security numbers and driver\u2019s license numbers. Armed with such information, hackers can literally begin opening accounts under your name. Eek!<\/p>\n<p>So here\u2019s what I want you to do, ASAP\u2026<\/p>\n<p>Navigate on the web to the <a href=\"https:\/\/www.consumer.ftc.gov\/articles\/0497-credit-freeze-faqs\" target=\"_blank\" rel=\"noopener\"><strong>FTC\u2019s Consumer Information page<\/strong><\/a> and put a temporary freeze on your credit reporting. Freezing your credit reporting will make it extremely difficult for an unscrupulous person to open an account under your name.<\/p>\n<p>I\u2019ve already done it, and it was quite easy.<\/p>\n<p>The freeze will cost you anywhere from $5 to $10, and it can be lifted anytime.<\/p>\n<p>Equifax is also offering a year of complimentary identity theft protection and credit file monitoring as a \u201cmake good\u201d for that hack. I DON\u2019T recommend enrolling until you read the fine print.<\/p>\n<p>As <a href=\"https:\/\/arstechnica.com\/tech-policy\/2017\/09\/are-you-an-equifax-breach-victim-you-must-give-up-right-to-sue-to-find-out\/\" target=\"_blank\" rel=\"noopener\"><strong>Ars Technica<\/strong><\/a> and other outlets reported, opting in might entail relinquishing certain legal rights.<\/p>\n<p>As much as I loathe to say it, the Equifax hack has further layers to it.<\/p>\n<p>Turns out the company knew about the breach back in May yet didn\u2019t tell a soul.<\/p>\n<h2 class=\"subhead\">Jury Still out on Insider Activity<\/h2>\n<p><img decoding=\"async\" style=\"float: left; max-width: 85px;\" src=\"https:\/\/duip7hn7nchpo.cloudfront.net\/editor-circle-jonathan-rodriguez.jpg\" alt=\"Jonathan Rodriguez\" \/>The Equifax hack wasn\u2019t just bad.<\/p>\n<p>It\u2019s going to go down as one of the largest, most catastrophic data breaches of all time.<\/p>\n<p>And the breach isn\u2019t even the worst part.<\/p>\n<p>Management finally reported the breach to the public on Sept. 7, outlining the discovery of the hack on July 29 and their immediate actions afterward.<\/p>\n<p>I\u2019ll do the math for you\u2026<\/p>\n<p>The company waited <em>six weeks<\/em> after learning about the breach to tell anyone about it \u2013 without even giving a good reason for the delay.<\/p>\n<p>Here\u2019s where things really get rich\u2026<\/p>\n<p>Several Equifax executives made some damning moves that were not covered at all in the announcement.<\/p>\n<p>For instance, they sold nearly $2 million in stock less than a week after learning about the breach:<\/p>\n<ul>\n<li>Rodolfo Ploder, Equifax\u2019s president of workforce solutions, sold more than $250,000 in stock on Aug. 2.<\/li>\n<li>Joseph Loughran, Equifax\u2019s president for U.S. information solutions, unloaded stock worth about $685,000 on Aug. 1.<\/li>\n<li>John Gamble, Equifax\u2019s chief financial officer dumped $950,000 in shares on Aug. 1.<\/li>\n<\/ul>\n<p>The company said that the sales were just a \u201csmall percentage\u201d of what those executives own and claimed that the sellers had no knowledge that the breach had even occurred.<\/p>\n<p>So no one told these executives about the massive hack on July 29?<\/p>\n<p>Or did they know full well and sell off a ton of stock before telling the public?<\/p>\n<p>The jury is still out, but it sounds a lot like insider trading to me.<\/p>\n<h2 class=\"subhead\">Dead Man Walking?<\/h2>\n<p><img decoding=\"async\" style=\"float: left; max-width: 85px;\" src=\"https:\/\/duip7hn7nchpo.cloudfront.net\/editor-circle-martin-hutchinson.jpg\" alt=\"Martin Hutchinson\" \/>Any negative news is bound to impact a company\u2019s stock price. And Equifax was no exception.<\/p>\n<p>The bad press knocked 13% off Equifax\u2019s stock price \u2014 or about $2 billion.<\/p>\n<p>And at least in the short term, the market got it about right.<\/p>\n<p>In fact, that\u2019s probably a bit high, given that past breaches cost companies under $1 billion.<\/p>\n<p>Now, you may think that the hit to the company\u2019s reputation should have more collateral damage on the stock.<\/p>\n<p>But consumers who have had information stolen are not direct customers of Equifax. Instead, the company makes money by siphoning up information anonymously from consumers and selling it to financial institutions.<\/p>\n<p>The longer-term threat is to Equifax\u2019s business model\u2026<\/p>\n<p>If its information storage becomes unreliable \u2014 and harms consumers as a result \u2014 then demand will rise for anonymous financial payments systems that don\u2019t report to Equifax.<\/p>\n<p>In other words, people will flock to cryptocurrencies. (By the way, there\u2019s a new crypto set to launch tomorrow. <a href=\"https:\/\/pro.agorafinancial.com\/m\/749886\" target=\"_blank\" rel=\"noopener\"><strong>Click here<\/strong><\/a> for all the details.)<\/p>\n<p>If that happens on any scale, Equifax will be crushed. And people wanting a loan will have to go beg a bank manager for it in the old-fashioned way.<\/p>\n<h2 class=\"subhead\">Smoke, Fire and No More Trust<\/h2>\n<p><img decoding=\"async\" style=\"float: left; max-width: 85px;\" src=\"https:\/\/duip7hn7nchpo.cloudfront.net\/editor-circle-louis-basenese.jpg\" alt=\"Louis Basenese\" \/>It would be bad enough if Equifax merely suffered the hack and reported it right away. But concealing it for six weeks demonstrates that management understood the long-term ramifications.<\/p>\n<p>The company is toast!<\/p>\n<p>Why?<\/p>\n<p>Well, when you betray the trust of your spouse in a marriage, it\u2019s impossible to regain it fully. Equifax\u2019s long-term business faces the same problem.<\/p>\n<p>No one can <em>fully<\/em> trust its data reporting and credit monitoring services anymore.<\/p>\n<p>This isn\u2019t your ordinary hack, either.<\/p>\n<p>Consider: The passwords and credit card numbers stolen during the massive Yahoo or Target breaches can be changed. Sure it\u2019s a hassle, but it\u2019s fixable and the damage is ultimately quantifiable and containable.<\/p>\n<p>Not here! The data stolen from Equifax are unchangeable. That means it\u2019s <em>permanently <\/em>compromised. In turn, the liability tail is endless too.<\/p>\n<p>In the here and now, I\u2019m sure Equifax will offer discounts and make various other concessions to retain business. But that just disrupts the long-term business in a <em>massively<\/em> negative way.<\/p>\n<p>Costs are guaranteed to soar because of heightened security spending, legal fees and settlements. At the same time, the company is going to contend with a wave of customer cancellations. Especially since there are two other options available \u2014 TransUnion and Experian.<\/p>\n<p>I\u2019m sorry, but declining revenue and soaring costs are the recipe for an epic crash and burn.<br \/>\nSpeculators would be wise to bet on further stock declines via put options on Equifax.<\/p>\n<p>But <em>every <\/em>investor should treat the hack as a wake-up call to own the ETFMG Prime Cyber Security ETF (NYSE: HACK).<\/p>\n<p>The Equifax hack wasn\u2019t the first and it definitely won\u2019t be the last. Heck, I\u2019m willing to guarantee we\u2019ll witness another high-profile data breach before the end of this year.<\/p>\n<p>As I\u2019ve shared before, I don\u2019t believe a silver-bullet cybersecurity solution is possible. Therefore, the best investment approach is to own a dynamic basket of the leading and up-and-coming cybersecurity companies. And that\u2019s exactly what HACK offers. So what are you waiting for?<\/p>\n<p>Ahead of the tape,<\/p>\n<p>Louis Basenese<br \/>\nChief Investment Strategist, <em>Wall Street Daily<\/em><\/p>\n<p>The post <a href=\"https:\/\/www.wallstreetdaily.com\/2017\/09\/12\/survive-equifax-hack\/\" rel=\"nofollow\">How to Survive the Equifax Hack<\/a> appeared first on <a href=\"https:\/\/www.wallstreetdaily.com\" rel=\"nofollow\">Wall Street Daily<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By WallStreetDaily.com The Equifax hack should deeply scare you. Heck, it concerns me enough that I took immediate action. Today, I\u2019m strongly recommending that you do the same. As you know, Equifax is one of three nationwide credit-reporting agencies that track and rate the financial history of American consumers. Think of Equifax as the invisible [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-112697","post","type-post","status-publish","format-standard","hentry","no-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.investmacro.com\/forex\/wp-json\/wp\/v2\/posts\/112697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.investmacro.com\/forex\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.investmacro.com\/forex\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.investmacro.com\/forex\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.investmacro.com\/forex\/wp-json\/wp\/v2\/comments?post=112697"}],"version-history":[{"count":2,"href":"https:\/\/www.investmacro.com\/forex\/wp-json\/wp\/v2\/posts\/112697\/revisions"}],"predecessor-version":[{"id":112712,"href":"https:\/\/www.investmacro.com\/forex\/wp-json\/wp\/v2\/posts\/112697\/revisions\/112712"}],"wp:attachment":[{"href":"https:\/\/www.investmacro.com\/forex\/wp-json\/wp\/v2\/media?parent=112697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.investmacro.com\/forex\/wp-json\/wp\/v2\/categories?post=112697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.investmacro.com\/forex\/wp-json\/wp\/v2\/tags?post=112697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}