Premier Investments Limited [ASX:PMV] operates a number of specialty fashion retail chains. Brands under the PMV banner include Just Jeans, Jay Jays, Dotti, Portmans, Jacqui E, Peter Alexander and Smiggle. There are more than 1,000 stores across Australia, New Zealand, Singapore, UK and a joint venture in South Africa.
PMV closed up 4.90% on Friday.
The stock has been on the rebound since touching a low of $9.39 early in October. Punters sold this stock after UBS Investments cut its rating from Buy to neutral in September.
Since then, it has rallied almost 10.5%.
The main driver of growth is coming from two brands, specifically the expansion of Peter Alexander across Australia and Smiggle in the UK.
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Since opening in the UK this year, there are eight Smiggle stores in the UK and another ten will open before Christmas. By the end of next financial year, PMV estimates there will be around 25‒30 Smiggle stores operating in the UK.
While other retailers are blaming the weather or the consumer, PMV continues to defy current retailing conditions in Australia. For the past couple of years, it has proven to be consistent performer.
That said, if you are looking to add this retail stock to your portfolio — don’t rush in. The share price regularly experiences large dips, which could present a buying opportunity.
Shae Smith+
Editor, Money Weekend
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