By The Sizemore Letter<\/u><\/p>\n
I love data.\u00a0 \u00a0\u00a0When I first started writing, I had no idea who my readers were, where they lived, or what medium they chose to do their reading.\u00a0 But these days, the information collected by Google\u2014for free\u2014 is almost overwhelming.\u00a0 I decided to take a look at the numbers Google crunches to get a better idea of who my readers are and how they digest their financial media.<\/p>\n
70.2% of the visitors to the\u00a0Sizemore Insights<\/i><\/a>\u00a0site live in the United States with another 6.5% coming from Canada.\u00a0 Third on the list was the United Kingdom, at 2.4%, followed by India, Singapore, and Australia at 1.3%, 1.2% and 1.1%, respectively.\u00a0 \u00a0I even had a measureable number from Sweden, at 0.81%.<\/p>\n Interestingly, the mix of readers receiving Sizemore Insights<\/em> via email is a little different.\u00a0\u00a0 59.9% were American, and 3.9% were Canadian.\u00a0 The rest were not disclosed.<\/p>\n Internet Explorer was the most popular browser used to visit my site, at 34.3%, followed by Chrome at 25.2% and Safari at 16.1%.\u00a0 Even BlackBerry\u2019s browser was represented, at 0.27%.<\/p>\n The email clients used to open the e-letter version \u00a0tell a very different story.\u00a0 57.2% of readers opened the letter on a desktop computer, while 42.8% used a mobile device.<\/p>\n These numbers are a bit skewed, however.\u00a0 35.3% of the mobile users were iPhone users, and iPhone figures get inflated due to a particular quirk of Apple\u2019s mail client.\u00a0 Apple devices automatically download images, whereas most non-Apple email clients do not.\u00a0 (To be fair, Apple devices are not being \u201cover-counted,\u201d per se.\u00a0 It\u2019s more a case of all non-Apple devices being undercounted.)<\/p>\n The real ratio of desktop-to-mobile users is probably closer to 70\/30.\u00a0 But a large and growing number of my readers are reaching me via their iOS or Android device.<\/p>\n Among desktop users, the largest number were Outlook users at 15.9%.\u00a0 No real surprise there.\u00a0 But I was<\/i> surprised to see Hotmail coming in at number 2 with 13.7% of readers.\u00a0 Google\u2019s Gmail was less than half that amount at just 6.8%.<\/p>\n It’s exciting to watch this develop. \u00a0My bet is that, a year from now, all of these percentages will be very different (particularly the desktop \/ mobile breakdown).<\/p>\n And naturally, whatever statistics above classify you, thanks for reading.<\/p>\n This article first appeared on Sizemore Insights as Where My Readers Come From<\/a><\/p>\n