{"id":41679,"date":"2013-09-04T14:11:05","date_gmt":"2013-09-04T18:11:05","guid":{"rendered":"http:\/\/countingpips.com\/forex-news\/?p=41679"},"modified":"2013-09-04T14:11:05","modified_gmt":"2013-09-04T18:11:05","slug":"did-microsoft-just-make-another-huge-mistake","status":"publish","type":"post","link":"https:\/\/www.investmacro.com\/forex-news\/2013\/09\/04\/did-microsoft-just-make-another-huge-mistake\/","title":{"rendered":"Did Microsoft Just Make Another Huge Mistake?"},"content":{"rendered":"

By WallStreetDaily.com<\/u><\/a> <\/p>\n

Well, Microsoft\u2019s <\/b>(MSFT<\/a>) plan to team up with Nokia to boost its smartphone dominance certainly didn\u2019t pan out.<\/p>\n

Sure, Windows Phone is gaining momentum. But with a 3% market share, it\u2019s still a distant third behind the market leaders, Apple <\/b>(AAPL<\/a>) and Android.<\/p>\n

Hence the company\u2019s plan to purchase most of Nokia\u2019s mobile phone business. According to CEO Steve Ballmer, “For Microsoft, it is a signature event, a signature event in our transformation.”<\/p>\n

The goal is to help the company bump up its smartphone business to a 15% market share by 2018. But will it work?<\/p>\n

According to Reuters<\/i> Breakingviews columnist, Rob Cyran, “If they can tie the two businesses closer together, they can design devices faster and make this software work a bit easier, better with the hardware. That’s been Apple’s advantage over the years.”<\/p>\n

CLSA Americas analyst, Ed Maguire, is also hopeful: “There’s not a lot of overlap. You’re not talking about a merger of equals here. You’re talking about bringing on board an existing partner.”<\/p>\n

That\u2019s not all it will take, though. Profits aren\u2019t all in the devices themselves. They\u2019re in the apps.<\/p>\n

So, according to Maguire, Microsoft must <\/i>amp up its offering of applications to get developers onboard.<\/p>\n

“Part of the appeal of a phone is really what you can do with it. It’s the apps,\u201d says Maguire. \u201cMicrosoft doesn’t control the third-party developers that create those applications. So part of the rationale for an integrated platform is, if you’re a developer, you get more bang for your buck by developing on a Microsoft platform because you can run apps on different form factors, which is not something you can do with Apple iOS and Mac OS, for instance, which are quite different.”<\/p>\n

The post Did Microsoft Just Make Another Huge Mistake?<\/a> appeared first on Wall Street Daily<\/a>.<\/p>\n

Article By WallStreetDaily.com<\/u><\/a><\/p>\n

Original Article: Did Microsoft Just Make Another Huge Mistake?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

By WallStreetDaily.com Well, Microsoft\u2019s (MSFT) plan to team up with Nokia to boost its smartphone dominance certainly didn\u2019t pan out. Sure, Windows Phone is gaining momentum. But with a 3% market share, it\u2019s still a distant third behind the market leaders, Apple (AAPL) and Android. Hence the company\u2019s plan to purchase most of Nokia\u2019s mobile … <\/p>\n

Continue reading “Did Microsoft Just Make Another Huge Mistake?”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-41679","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.investmacro.com\/forex-news\/wp-json\/wp\/v2\/posts\/41679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.investmacro.com\/forex-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.investmacro.com\/forex-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.investmacro.com\/forex-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.investmacro.com\/forex-news\/wp-json\/wp\/v2\/comments?post=41679"}],"version-history":[{"count":0,"href":"https:\/\/www.investmacro.com\/forex-news\/wp-json\/wp\/v2\/posts\/41679\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.investmacro.com\/forex-news\/wp-json\/wp\/v2\/media?parent=41679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.investmacro.com\/forex-news\/wp-json\/wp\/v2\/categories?post=41679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.investmacro.com\/forex-news\/wp-json\/wp\/v2\/tags?post=41679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}