{"id":40507,"date":"2013-07-31T22:22:57","date_gmt":"2013-08-01T02:22:57","guid":{"rendered":"http:\/\/countingpips.com\/forex-news\/?p=40507"},"modified":"2013-07-31T22:22:57","modified_gmt":"2013-08-01T02:22:57","slug":"two-approaches-to-investing","status":"publish","type":"post","link":"https:\/\/www.investmacro.com\/forex-news\/2013\/07\/31\/two-approaches-to-investing\/","title":{"rendered":"Two Approaches to Investing\u2026"},"content":{"rendered":"<p>By <a href=\"http:\/\/www.MoneyMorning.com.au\" target=\"_blank\"><u>MoneyMorning.com.au<\/u><\/a> <\/p>\n<p>When you break  <strong>investing<\/strong> down to the basics, there are two key approaches.<\/p>\n<p>And we&#8217;re not  talking about fundamental or technical analysis.<\/p>\n<p>We&#8217;re talking  about something different.<\/p>\n<p>And just as it&#8217;s  possible to combine technical and fundamental analysis, it&#8217;s also possible to  combine these two approaches.<\/p>\n<p>One of these  approaches helped us identify what could be the biggest and most lucrative  period for <strong>investors<\/strong> in living memory&#8230;<\/p>\n<p>To be honest, we  don&#8217;t really mind which approach we use.<\/p>\n<p>We&#8217;ve used both,  and they can work equally as well.<\/p>\n<p>The main  difference is the direction from which you approach an<a href=\"http:\/\/www.moneymorning.com.au\/investments\" title=\"more on investments\"> investment<\/a>.<\/p>\n<p>We&#8217;re talking  about &#8216;top down&#8217; and &#8216;bottom up&#8217; investing.<\/p>\n<p>If you&#8217;re  wondering what the heck we&#8217;re talking about and how these approaches can <a href=\"http:\/\/www.moneymorning.com.au\/20130730\/why-you-should-be-hands-on-when-investing-your-money.html\" title=\"Why You Should Be \u2018Hands On\u2019 When Investing Your Money\">help an investor<\/a>, let us explain&#8230;<\/p>\n<p><\/p>\n<h2>Should You Analyse Up or Down?<\/h2>\n<\/p>\n<p>But before we go  on, read these two clippings from the same <em>Financial  Times<\/em> article. It will help with the explanation. First:<\/p>\n<blockquote>\n<p>&#8216;<em>Biotechnology companies are  raising money at the fastest rate since the dotcom boom, underscoring the  renewed appetite for one of Wall Street&#8217;s riskiest bets despite the high chance  that the investments will turn sour&#8230;<\/em>&#8216;<\/p>\n<\/blockquote>\n<p>And second:<\/p>\n<blockquote>\n<p>&#8216;<em>Agios Pharmaceuticals,  which is developing drugs to treat cancer and rare genetic disorders, raised  $122m from an IPO last week and its shares jumped 73.8 per cent on the first  day of trading&#8230;<\/em>&#8216;<\/p>\n<\/blockquote>\n<p>The first is an  example of &#8216;top down&#8217; analysis (although, in reality there is a level of  analysis above the sector level, but we think you&#8217;ll get the point).<\/p>\n<p>Top down analysis  means looking at something with a wide-angled lens. You&#8217;re taking in as big a  view of the<a href=\"http:\/\/www.moneymorning.com.au\/category\/economy\/global-economy\" title=\"more on the global economy\"> global economy <\/a>as you can.<\/p>\n<p>At that point the  job of a top down analyst is to work out the biggest trends to impact the  global economy. For instance, a top down analyst in the early 1990s may have  thought globalisation and electronic communication would be big trends for the  next 10 years.<\/p>\n<p>Armed with that  worldview, they would have looked for industries and then specific companies to  benefit from that view. If the analyst was any good at their job they should  have arrived at internet stocks just as the dotcom boom began.<\/p>\n<p>Using a big  picture view is how we find <a href=\"http:\/\/www.moneymorning.com.au\/20130629\/why-technology-is-the-most-exciting-industry-in-the-world.html\" title=\"Why Technology is the Most Exciting Industry in the World\">breakthrough technologies<\/a> and stocks in our new <em>Revolutionary Tech Investor<\/em> investment  advisory.<\/p>\n<p>That&#8217;s why the <em>FT<\/em> story caught our eye. Biotechnology  is a sector we&#8217;re backing heavily in <em><a rel=\"nofollow\" href=\"http:\/\/pro1.portphillippublishing.com.au\/136286\/\" target=\"_blank\">Revolutionary  Tech Investor<\/a><\/em>.  Half the stocks on the buy list are in biotech.<\/p>\n<p>But as we say,  there is another way to analyse stocks, this time from the &#8216;bottom up&#8217;&#8230;<\/p>\n<p><\/p>\n<h2>It&#8217;s Possible to Combine Both Methods<\/h2>\n<\/p>\n<p>Bottom up  analysis is what you&#8217;d expect it to be. Instead of taking a big picture view,  you look at individual companies. You then analyse how they fit into a  particular industry, and the national and international economies.<\/p>\n<p>This type of  analysis suits stock scanning or filtering. That is, putting parameters into a  stock screening software in order to create a shortlist of stocks.<\/p>\n<p>You may want a  list of stocks with a price to earnings (PE) ratio less than 15. Or a list of  stocks with a cash balance greater than $1 billion. Or anything else. You may  use 3, 4 or 5 filters to cut the stocks down to a final shortlist.<\/p>\n<p>Once you have,  say, a dozen stocks, you can analyse each stock for the potential to grow  revenues or profits. Alternatively, you may want to find under-valued stocks.<\/p>\n<p>That means  looking for companies valued below their peers. If investors then revalue the  stock, it could rise without the company increasing revenue and profits (we&#8217;ve  seen this happen during the dividend stock rally).<\/p>\n<p>As we said at the  top of this letter, we use both approaches. They are equally valid. We&#8217;re  simply looking for the best way to find stocks with the <a rel=\"nofollow\" href=\"http:\/\/pro1.portphillippublishing.com.au\/136286\/\" target=\"_blank\">greatest  risk\/reward potential<\/a>.<\/p>\n<p>So, how do you  <strong>analyse stocks<\/strong>? There&#8217;s a chance you use one of these methods without even  thinking about it. But think about whether you&#8217;re a &#8216;bottom up&#8217; or &#8216;top down&#8217;  investor. Then decide if you&#8217;re missing out on good opportunities by limiting  the way you research stocks.<\/p>\n<p>What you find out  may surprise you. You may even find the other way of researching stocks compliments  your current approach, or may even be better.<\/p>\n<p><strong>Cheers,<br \/>\n  Kris<\/strong><a href=\"https:\/\/plus.google.com\/u\/1\/102832084048340347143\/about\" target=\"_blank\">+<\/a><\/p>\n<\/p>\n<p><strong><a href=\"https:\/\/plus.google.com\/106516983215198267222\/about\" title=\"Join Money Morning on Google Plus -- and read about the things we can't always fit into our regular essays\"><u>Join Money Morning on Google+ <\/u><\/a><\/strong><\/p>\n<\/p>\n<p><strong><em>From the Port Phillip Publishing  Library<\/em><\/strong> <\/p>\n<p>Special Report: <a href=\"http:\/\/pro1.portphillippublishing.com.au\/136286\/\" target=\"_blank\">The Sixth  Revolution<\/a> <\/p>\n<p><em>Daily Reckoning:<\/em><strong> <\/strong><a href=\"http:\/\/www.dailyreckoning.com.au\/more-fodder-for-our-property-debate\/2013\/07\/31\/\" title=\"Permanent Link to More Fodder For Our Property Debate\" target=\"_blank\">More Fodder  For Our Property Debate<\/a><strong> <\/strong><\/p>\n<p><em>Money  Morning<\/em>: <a href=\"http:\/\/www.moneymorning.com.au\/20130731\/the-news-gets-worse-so-were-buying-resource-stocks.html\" title=\"Permanent Link to The News Gets Worse, So We&rsquo;re Buying Resource Stocks&hellip;\" target=\"_blank\">The News  Gets Worse, So We&#8217;re Buying Resource Stocks&#8230;<\/a><strong> <\/strong><\/p>\n<p><em>Pursuit of Happiness:<\/em><strong> <\/strong><a href=\"http:\/\/www.pursuitofhappiness.com.au\/index.php\/the-state\/save-now-to-avoid-the-governments-retirement-labour-camps\/5669\/\" title=\"Save Now to Avoid the Government&rsquo;s Retirement  &lsquo;Labour Camps&rsquo;\" target=\"_blank\">Save Now to  Avoid the Government&#8217;s Retirement &#8216;Labour Camps&#8217;<\/a> <\/p>\n<p>\n<em>Australian Small-Cap Investigator<\/em>:<br \/>\n<a href=\"http:\/\/www.australiansmall-capinvestigator.com.au\">How to Make Big Money from Small-Cap Stocks<\/a><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/MoneyMorningAustralia?a=gGOgL9H_OMs:UiYXZ30iyf8:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/MoneyMorningAustralia?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/MoneyMorningAustralia?a=gGOgL9H_OMs:UiYXZ30iyf8:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/MoneyMorningAustralia?i=gGOgL9H_OMs:UiYXZ30iyf8:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/MoneyMorningAustralia?a=gGOgL9H_OMs:UiYXZ30iyf8:gIN9vFwOqvQ\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/MoneyMorningAustralia?i=gGOgL9H_OMs:UiYXZ30iyf8:gIN9vFwOqvQ\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/MoneyMorningAustralia\/~4\/gGOgL9H_OMs\" height=\"1\" width=\"1\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By MoneyMorning.com.au When you break investing down to the basics, there are two key approaches. And we&#8217;re not talking about fundamental or technical analysis. We&#8217;re talking about something different. And just as it&#8217;s possible to combine technical and fundamental analysis, it&#8217;s also possible to combine these two approaches. One of these approaches helped us identify &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.investmacro.com\/forex-news\/2013\/07\/31\/two-approaches-to-investing\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Two Approaches to Investing\u2026&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-40507","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.investmacro.com\/forex-news\/wp-json\/wp\/v2\/posts\/40507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.investmacro.com\/forex-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.investmacro.com\/forex-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.investmacro.com\/forex-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.investmacro.com\/forex-news\/wp-json\/wp\/v2\/comments?post=40507"}],"version-history":[{"count":0,"href":"https:\/\/www.investmacro.com\/forex-news\/wp-json\/wp\/v2\/posts\/40507\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.investmacro.com\/forex-news\/wp-json\/wp\/v2\/media?parent=40507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.investmacro.com\/forex-news\/wp-json\/wp\/v2\/categories?post=40507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.investmacro.com\/forex-news\/wp-json\/wp\/v2\/tags?post=40507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}