![\"gold](\"http:\/\/www.profitconfidential.com\/wp-content\/uploads\/2013\/07\/300713_PC_lombardi.jpg\")
<\/a>To predict future prices of any good or service, Economics 101 dictates that we must measure the demand and supply of the good or service in question. Today, I\u2019m applying those time-proven measures to the state of gold bullion<\/a>.<\/p>\nOn the demand side, we continue to hear about the increased demand for gold bullion from China<\/a>. The managing director of investment for the World Gold Council (WGC), Marcus Grubb, said late last week, \u201cChina will probably be the world\u2019s biggest gold consumer this year for the first time on an annual basis\u2026 That will be driven by both jewellery and investment demand. Jewellery will be the biggest overall demand segment, but investment will grow fastest.\u201d (Source: Harvey, J., \u201cUPDATE 1-Chinese gold demand could hit 1,000 T this year-WGC,\u201d Reuters, July 25, 2013.)<\/p>\n The WGC expects demand for gold bullion in China to be between 950 and 1,000 tonnes in 2013.<\/p>\n Similarly, the demand for the precious metal in India is robust, regardless of the efforts by the government and central bank<\/a> to curb this demand. A new way of bringing gold into the Indian economy is emerging: smuggling. In the second quarter of this year, 270 million rupees (India\u2019s currency) worth of gold bullion was seized from smugglers\u2014an increase of more than tenfold from a year ago. (Source: Wall Street Journal<\/i>, July 25, 2013.)<\/p>\n Sure, it\u2019s a minute amount compared to the overall consumption of gold bullion in the Indian economy. Nonetheless, it should be noted as an indicator of precious metal demand. According to India\u2019s anti-smuggling department of the Central Board of Excise and Customs, the number of cases of gold bullion smuggling increased to 205 from just 21 in the same period a year ago.<\/p>\n On the supply side, as gold prices have fallen, gold miners have cut back on their spending on exploration for more gold bullion.<\/p>\n Mining giants like the Agnico-Eagle Mines Limited (NYSE\/AEM, TSX\/AEM) have started to slash their exploration spending. In its second-quarter earnings, Agnico-Eagle reported its budget for exploration this year has been reduced by 22% to $72.0 million; going forward, in 2014, this budget will be cut further to about $50.0 million\u2014significantly lower than the company\u2019s historical spend level of $100 million annually. (Source: Agnico-Eagle Mines Limited, July 24, 2013.)<\/p>\n Other gold mining giants are making similar moves, cutting back on their exploration spending.<\/p>\n Dear reader, the demand for gold bullion is clearly increasing, while the prospects of supply are declining. Hence, the rules of economics at the most basic level would suggest the price of gold bullion will increase.<\/p>\n Outside of old-fashioned economics, we are seeing too much negativity towards gold bullion. And when investor negativity towards any investment is so great, the price of the investment usually goes in the opposite way.<\/p>\n I remain bullish on gold bullion. I don\u2019t see any reason to be even slightly bearish at these low prices.<\/p>\n