{"id":39245,"date":"2013-06-24T14:50:21","date_gmt":"2013-06-24T18:50:21","guid":{"rendered":"http:\/\/countingpips.com\/forex-news\/?p=39245"},"modified":"2013-06-24T14:50:22","modified_gmt":"2013-06-24T18:50:22","slug":"yelp-takes-a-stab-at-the-deal-space","status":"publish","type":"post","link":"https:\/\/www.investmacro.com\/forex-news\/2013\/06\/24\/yelp-takes-a-stab-at-the-deal-space\/","title":{"rendered":"Yelp Takes a Stab At the Deal Space"},"content":{"rendered":"

By WallStreetDaily.com<\/u><\/a> <\/p>\n

\n
Yelp Takes a Stab At the Deal Space<\/div>\n<\/div>\n

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Yelp Inc.<\/b> (YELP<\/a>) might be losing money right now, but last quarter’s loss was smaller than expected. And losses were actually cut in half from the year before, thanks to increasing strength in local and mobile ad revenue.<\/p>\n

According to the CEO of the company, Jeremy Stoppelman, “We have north of 100 million monthly unique visitors, and we’ve got north of 10 million people in our apps every single month \u2013 that’s active users. And we have north of 39 million reviews.”<\/p>\n

Facebook\u2019s<\/b> (FB<\/a>) new feature, Graph Search, might cut into Yelp\u2019s future profits, however. Since it allows people to trawl their network of friends to find everything from restaurants to movie recommendations, users might be less likely to go to Yelp for business reviews.<\/p>\n

On the plus side, Yelp is expanding into new territory, by offering ad placements on business\u2019 review pages.<\/p>\n

Ultimately, this could be a threat to Groupon\u2019s<\/b> (GRPN<\/a>) daily deal space.<\/p>\n

You see, Groupon currently swarms your inbox with low-priced deals on activities and dining experiences, in hopes that one of them will interest you enough to make a purchase.<\/p>\n

Sure, you can provide it with a detailed profile of the types of deals you\u2019d like to see. But that doesn\u2019t mean you\u2019d be down for that half-price massage every time you get one in your inbox.<\/p>\n

For Yelp, the ads will be served to those who are currently<\/i> looking at reviews of that restaurant or retailer. So they\u2019re people who are already interested at the time \u2013 and, in turn, more likely to buy.<\/p>\n

As Stoppelman says, “A sushi restaurant can put up a deal, $20 of value for $10. Very simple, they could just do it in their business owner tools on Yelp. And then, at the time that a customer is searching, they’d be able to discover that deal and potentially change their decision because \u2013 hey, they can get a discount if they transact right on their Yelp app.”<\/p>\n

The post Yelp Takes a Stab At the Deal Space<\/a> appeared first on  | Wall Street Daily<\/a>.<\/p>\n

Article By WallStreetDaily.com<\/u><\/a><\/p>\n

Original Article: Yelp Takes a Stab At the Deal Space<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

By WallStreetDaily.com Yelp Takes a Stab At the Deal Space wistiaEmbed = Wistia.embed(“w5n3733g1w”, { version: “v1”, videoWidth: 525, videoHeight: 295, volumeControl: true, endVideoBehavior: “reset”, plugin: { “socialbar-v1”: { buttons: “email-twitter-reddit-stumbleUpon-facebook”, logo: true, badgeUrl: “http:\/\/www.wallstreetdaily.com\/wall-street-research\/”, badgeImage: “http:\/\/embed.wistia.com\/deliveries\/ae6edb685caefd59e311e37ae8ffafad7a41152d.jpg?image_crop_resized=100×20” } } }); Yelp Inc. (YELP) might be losing money right now, but last quarter’s loss was smaller than … <\/p>\n

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