{"id":38584,"date":"2013-05-28T01:03:50","date_gmt":"2013-05-28T05:03:50","guid":{"rendered":"http:\/\/countingpips.com\/forex-news\/?p=38584"},"modified":"2013-05-28T01:03:50","modified_gmt":"2013-05-28T05:03:50","slug":"why-2013-might-be-the-last-year-you-drive-a-car","status":"publish","type":"post","link":"https:\/\/www.investmacro.com\/forex-news\/2013\/05\/28\/why-2013-might-be-the-last-year-you-drive-a-car\/","title":{"rendered":"Why 2013 Might Be the Last Year You Drive a Car"},"content":{"rendered":"<p>By <a href=\"http:\/\/www.MoneyMorning.com.au\" target=\"_blank\"><u>MoneyMorning.com.au<\/u><\/a> <\/p>\n<p>Most people don&#8217;t realise their car is actually a  powerful computer. Computers in modern cars control the multimedia system,  sat-nav, dashboard and engine. And approximately one third of all computing in  cars is just to tell you what&#8217;s going on.<\/p>\n<p>Have you ever wondered&#8230;how does the car start after  pushing the start button? How does it know there&#8217;s 24km left to empty? How does  it know the rear left tyre is at 34 psi?<\/p>\n<p>Because as a car moves through the production line,  sensors, computers and millions of lines of computer code are installed.<\/p>\n<p>Mercedes Benz claims their new S-Class model has over  30 Million lines of code. And that&#8217;s just for the multimedia system.<\/p>\n<p>In comparison, the F-35 Joint Strike Fighter Jets uses  about 5.7 Million lines of code to operate its on-board systems. A Mercedes is  more complex than a fighter jet!<\/p>\n<p>But there&#8217;s more to these car-computers than just  sat-nav and MP3&prime;s. One of the aims of car makers is using technology for  safety. Companies like Mercedes, Volvo and Audi are all working on their own  version of a revolutionary safety project&#8230; <\/p>\n<h2>Automated Driving!<\/h2>\n<\/p>\n<p>The World Health Organisation estimates 1.24 million  people die every year as a result of car accidents. The most common cause of  these accidents is human error. Worryingly, half of the fatalities are  pedestrians, cyclists and motorcyclists.<\/p>\n<p>Further to this, the US Center for Disease Control and  Prevention estimates car related injury and death has a lifetime economic  impact of over $70 billion.<\/p>\n<p>That&#8217;s why the need for <strong>auto-cars<\/strong> and auto-safety is  so important. It will help eliminate human error from car-accidents. It might  even eliminate car-accidents completely. That&#8217;s the real goal of <strong>auto-car  technology<\/strong>.<\/p>\n<p>It&#8217;s closer than you might  think too. Mercedes said they&nbsp;<em>could<\/em>&nbsp;have  put<strong> automated driving<\/strong> in the new S-Class. But they weren&#8217;t 100% confident the  system would pick up&nbsp;<em>everything<\/em>, just yet.<\/p>\n<p>They&#8217;re so close it means within the next 12 months we  could see an auto-car on the market.<\/p>\n<p>It&#8217;s not just car makers that are working on auto-cars  either. Google gets a lot of press about its driverless cars. And for good  reason. They&#8217;re doing great things with the technology.<\/p>\n<p>Google fitted a Lexus with a complex array of lasers  and sensors. With this technology, the driver can sit back, relax and let the  car drive itself. The Google Lexus has logged thousands of driverless miles.  And a fleet of Google Priuses with the same tech has logged over 500,000  driverless miles.<\/p>\n<p>There&#8217;s a good chance if you live in the US you&#8217;ve  passed one and didn&#8217;t even know.<\/p>\n<p>You&#8217;ll continue to hear a lot about Google&#8217;s  driverless cars, but don&#8217;t expect to be heading down to a Google dealership  anytime soon. Remember, they run a search engine. They don&#8217;t make cars.<\/p>\n<p>The other car maker that  might put out a complete auto-car is Tesla Motors. Elon Musk, the CEO of Tesla,  has been talking with the team at Google about automating the Tesla range. As  reported by Bloomberg, Elon thinks, <em>&#8216;autopilot is a good thing to  have in planes, and we should have it in cars.&#8217;<\/em><\/p>\n<p>Tesla has been working on the technology in house but  aren&#8217;t quite at the stage of Mercedes or Audi. That is, they don&#8217;t actually  have a test model yet.<\/p>\n<p>When I look closer at the tech involved in auto-cars I  see opportunity. But the opportunities might not necessarily lie with the car  companies themselves. It might be with manufacturers of the tech used for these  systems.<\/p>\n<p>Take for example a company like nVidia. It makes  cutting edge graphics hardware. It&#8217;s likely there&#8217;s nVidia tech in your  smartphone or tablet.<\/p>\n<p>You see nVidia have partnered with Audi, Tesla and a  number of other car makers. They use nVidia technology mainly for multimedia  functions. But one of the key partnerships is with Audi.<\/p>\n<p>Audi use nVidia tech in new safety systems. nVidia say  their hardware can detect pedestrians, read speed limit signs, improve  navigation and avoid collisions. All functions crucial for an auto-car.<\/p>\n<p>Its companies like nVidia that may benefit from  auto-cars as more adopt the technology. And the future might just be a world  with no road accidents ever again.<\/p>\n<p><strong>Sam Volkering<\/strong><strong><br \/>\n      <strong>Technology Analyst, Money Morning <\/strong><\/strong> <\/p>\n<\/p>\n<p><strong><a href=\"https:\/\/plus.google.com\/106516983215198267222\/posts\" title=\"Join Money Morning on Google Plus\"><u>Join Money Morning on Google+<\/u><\/a><\/strong>\n<\/p>\n<p>  <strong><em>From the Archives&#8230;<\/em><\/strong> <\/p>\n<p><a href=\"http:\/\/www.moneymorning.com.au\/20130524\/the-day-japan-and-china-shook-the-aussie-market.html\" title=\"Permanent Link to The Day Japan and China Shook the Aussie Market\" target=\"_blank\">The Day Japan and China Shook the Aussie Market<\/a> <br \/>\n24-05-2013 &#8211; Kris Sayce <\/p>\n<p><a href=\"http:\/\/www.moneymorning.com.au\/20130523\/why-the-only-thing-that-matters-in-the-markets-is-japan.html\" title=\"Permanent Link to Why the Only Thing That Matters in the Markets is Japan\" target=\"_blank\">Why the Only Thing That Matters in the  Markets is Japan<\/a> <br \/>\n  23-05-2013 &#8211; Murray Dawes <\/p>\n<p><a href=\"http:\/\/www.moneymorning.com.au\/20130522\/when-soros-buys-gold-stocks-you-better-take-note.html\" title=\"Permanent Link to When Soros Buys Gold Stocks, You Better Take Note&hellip;\" target=\"_blank\">When Soros Buys Gold Stocks, You Better  Take Note&#8230;<\/a> <br \/>\n  22-05-2013 &#8211; Dr Alex Cowie <\/p>\n<p><a href=\"http:\/\/www.moneymorning.com.au\/20130521\/look-for-small-cap-resource-stocks-with-plenty-of-cash.html\" title=\"Permanent Link to Look for Small-Cap Resource Stocks with Plenty of Cash\" target=\"_blank\">Look for Small-Cap Resource Stocks with Plenty  of Cash<\/a> <br \/>\n  21-05-2013 &#8211; Dr Alex Cowie <\/p>\n<p><a href=\"http:\/\/www.moneymorning.com.au\/20130520\/why-bank-stocks-have-outperformed-resource-stocks.html\" title=\"Permanent Link to Why Bank Stocks have Outperformed Resource Stocks&hellip;\" target=\"_blank\">Why Bank Stocks have Outperformed Resource  Stocks&#8230;<\/a> <br \/>\n20-05-2013 &#8211; Kris  Sayce<\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/MoneyMorningAustralia?a=3GWJ2Ue1h5E:j3U_IoymFBY:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/MoneyMorningAustralia?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/MoneyMorningAustralia?a=3GWJ2Ue1h5E:j3U_IoymFBY:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/MoneyMorningAustralia?i=3GWJ2Ue1h5E:j3U_IoymFBY:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/MoneyMorningAustralia?a=3GWJ2Ue1h5E:j3U_IoymFBY:gIN9vFwOqvQ\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/MoneyMorningAustralia?i=3GWJ2Ue1h5E:j3U_IoymFBY:gIN9vFwOqvQ\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/MoneyMorningAustralia\/~4\/3GWJ2Ue1h5E\" height=\"1\" width=\"1\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By MoneyMorning.com.au Most people don&#8217;t realise their car is actually a powerful computer. Computers in modern cars control the multimedia system, sat-nav, dashboard and engine. And approximately one third of all computing in cars is just to tell you what&#8217;s going on. Have you ever wondered&#8230;how does the car start after pushing the start button? &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.investmacro.com\/forex-news\/2013\/05\/28\/why-2013-might-be-the-last-year-you-drive-a-car\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Why 2013 Might Be the Last Year You Drive a Car&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-38584","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.investmacro.com\/forex-news\/wp-json\/wp\/v2\/posts\/38584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.investmacro.com\/forex-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.investmacro.com\/forex-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.investmacro.com\/forex-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.investmacro.com\/forex-news\/wp-json\/wp\/v2\/comments?post=38584"}],"version-history":[{"count":0,"href":"https:\/\/www.investmacro.com\/forex-news\/wp-json\/wp\/v2\/posts\/38584\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.investmacro.com\/forex-news\/wp-json\/wp\/v2\/media?parent=38584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.investmacro.com\/forex-news\/wp-json\/wp\/v2\/categories?post=38584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.investmacro.com\/forex-news\/wp-json\/wp\/v2\/tags?post=38584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}