{"id":37777,"date":"2013-04-23T23:03:25","date_gmt":"2013-04-24T03:03:25","guid":{"rendered":"http:\/\/countingpips.com\/forex-news\/?p=37777"},"modified":"2013-04-23T23:03:25","modified_gmt":"2013-04-24T03:03:25","slug":"more-reason-to-like-cottage-industrials","status":"publish","type":"post","link":"https:\/\/www.investmacro.com\/forex-news\/2013\/04\/23\/more-reason-to-like-cottage-industrials\/","title":{"rendered":"More Reason to Like \u2018Cottage Industrials\u2019"},"content":{"rendered":"<p>By <a href=\"http:\/\/www.MoneyMorning.com.au\" target=\"_blank\"><u>MoneyMorning.com.au<\/u><\/a> <\/p>\n<p> &lsquo;<em>The whole so-called social fabric rest on  privilege and power and is disordered and strained in every direction by the  inequalities that necessarily result therefrom.<\/em>&rsquo; <\/p>\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &#8211; Benjamin R. Tucker, <em>Instead of a Book<\/em><\/p>\n<p>Yesterday, I  put forward the idea that the age of giant corporations was over. Instead, I  wrote, bet on the small guy. The <strong>cottage industrial<\/strong> is what I called the  smaller, more flexible, flatter, owner-managed enterprise, as compared with the  giants of industry. <\/p>\n<p>Companies  can get too big. There is such a thing as diseconomies of scale, which occurs  when companies get less efficient after reaching a certain size. <\/p>\n<p>A reader  sent me a fascinating note on this idea from a <em>New York Times Magazine<\/em> article by Jonah Lehrer about the work of  Geoffrey West. (&lsquo;A Physicist Solves the City&rsquo;) Let&rsquo;s take a deeper  look&#8230; <\/p>\n<h2>Bloated Giants <\/h2>\n<\/p>\n<p>West is a theoretical physicist turning his  talents to the study of cities and corporations. There are a number of  affinities between the two. There is also a big difference: Cities hardly ever  die, while corporation routinely do.<\/p>\n<p>&lsquo;<em>As West notes<\/em>,&rsquo; Lehrer writes, &lsquo;<em>Hurricane Katrina couldn&rsquo;t wipe out New  Orleans, and a nuclear bomb did not erase Hiroshima from the map. In contrast,  where are Pan Am and Enron today? The modern corporation has an average life  span of 40&ndash;50 years.<\/em>&rsquo; <\/p>\n<p>Why? <\/p>\n<p>An excerpt  explains: <\/p>\n<blockquote>\n<p>&lsquo;<em>After  buying data on more than 23,000 publicly traded companies, Bettencourt and West  discovered that corporate productivity, unlike urban productivity, was entirely  sublinear. As the number of employees grows, the amount of profit per employee  shrinks. West gets giddy when he shows me the linear regression charts. &lsquo;Look  at this bloody plot,&rsquo; he says. &lsquo;It&rsquo;s ridiculous how well the points line up. <\/em><\/p>\n<p>&lsquo;<em>The  graph reflects the bleak reality of corporate growth, in which efficiencies of  scale are almost always outweighed by the burdens of bureaucracy. &lsquo;When a  company starts out, it&rsquo;s all about the new idea,&rsquo; West says. &lsquo;And then, if the  company gets lucky, the idea takes off. Everybody is happy and rich. But then  management starts worrying about the bottom line, and so all these people are  hired to keep track of the paper clips. This is the beginning of the end.<\/em><\/p>\n<p><em>&lsquo;The  danger, West says, is that the inevitable decline in profit per employee makes  large companies increasingly vulnerable to market volatility. Since the company  now has to support an expensive staff &mdash; overhead costs increase with size &mdash;  even a minor disturbance can lead to significant losses. As West puts it,  &lsquo;Companies are killed by their need to keep on getting bigger.&rsquo;<\/em>&rsquo;<\/p>\n<\/blockquote>\n<p>In a <a href=\"http:\/\/www.moneymorning.com.au\/category\/financial-system\/free-markets\" title=\"more on free markets\">free  market<\/a>, such larger companies would run into all kinds of problems. Losses and  lost market share would force them to shrink, or they would go out of business. <\/p>\n<p>But we don&rsquo;t  live in a free market. <\/p>\n<p>Instead,  companies grow unnaturally large in a web of state privilege. It is easy to see  this with banks. Is there any doubt that the too-big-too-fail banks would not  be as big as they are without aid from the government? The banking industry is  a cartel, underwritten by <a href=\"http:\/\/www.moneymorning.com.au\/category\/financial-system\/banks-and-interest-rates\/the-federal-reserve\" title=\"more on the Federal Reserve\">the Federal Reserve<\/a> and the taxpayer. Without that  super-structure, I think banks would be much smaller. <\/p>\n<p>This  phenomenon goes way beyond just banks. It covers nearly everything. <\/p>\n<ul>\n<li>The giant military-industrial complex  is impossible to imagine without government aid.\n<\/li>\n<li>The sprawling retail businesses would  be impossible if the taxpayer did not underwrite the massive costs to build  roads, bridges and ports.\n<\/li>\n<li>Huge pharmaceutical companies and tech  giants like Intel or Microsoft are impossible without the state enforcing  patents.<\/li>\n<\/ul>\n<p>The fact is  the state, through its policies, forces centralization and bigness. It&rsquo;s even  deeper than that and affects the social networks that evolve in a society  (state-run schools, prisons, etc.). <br \/>\n  &nbsp;<br \/>\n  This is an  old story. (19th-century American libertarians picked up on it, especially after  the Civil War. Railroad land grants were an obvious government handout to big  business, for instance.) But even so, it is largely unappreciated, even by  people who call themselves &lsquo;libertarian&rsquo;. <\/p>\n<p>These are  people whose knee-jerk reaction is to defend the Keystone Pipeline project,  even though it tramples all over the rights of farmers and ranchers through the  use of eminent domain.<\/p>\n<p>Or people who jump to defend Wal-Mart&rsquo;s laying  waste to small American retailers on the grounds that it &lsquo;better met the needs  of its customers&rsquo;, despite the fact that Wal-Mart has benefited tremendously  from state privilege and subsidies. It&rsquo;s no more a <strong>free-market<\/strong> institution than  Fannie Mae. <\/p>\n<p>Anyway, I  digress. Even if the free-market angle were not true, West&rsquo;s points still  stand. And they back a lot of older research about corporate bureaucracy. I  recall a witty line from economist Kenneth Boulding. I don&rsquo;t know where I read  it originally, but I found it on the Web: <\/p>\n<blockquote>\n<p>&lsquo;<em>[T]he  larger and more authoritarian the organization, the better the chance that its  top decision-makers will be operating in purely imaginary worlds. This perhaps  is the most fundamental reason for supposing that there are ultimately  diminishing returns to scale.<\/em>&rsquo; <\/p>\n<\/blockquote>\n<h2>Which Businesses You  Should Own&nbsp; <\/h2>\n<\/p>\n<p>This makes  intuitive sense. The guys at the top of a hierarchy of any kind are likely to  have a very different view than the guys at the bottom doing the work. This is  another point in favour of those flatter <a href=\"http:\/\/www.moneymorning.com.au\/20130423\/coming-soon-the-cottage-industrial-revolution.html\" title=\"Coming Soon: The Cottage Industry Revolution\">cottage industrials<\/a>. <\/p>\n<p>The reader  who pointed me to the <em>New York Times  Magazine<\/em> piece also wrote: <\/p>\n<blockquote>\n<p>&lsquo;<em>I&#8217;m  sure you are familiar with Clayton Christensen&#8217;s Innovator&#8217;s Dilemma. It  doesn&#8217;t talk specifically about richer returns, but about how companies can get  so large that they have to pursue profitable ventures that can pay for their  cost structure: They cannot afford to pursue new opportunities that are less  lucrative, at present. If you&#8217;ve not read the book, it is superb; even my  artsy, Occupy-obsessed, left-wing students loved it.<\/em>&rsquo;<\/p>\n<\/blockquote>\n<p>This idea  directly applies to our cottage industrial theme. It shows again the advantage  of low-cost, entrepreneurial firms against the mastodons of the field. <\/p>\n<p>To sum up on  this theme: Stick with the smaller, entrepreneurial companies. They have a  better shot at finding the seams of growth and opportunity in what is a  stagnant and trouble-filled economic landscape. Ironically, as West points out,  these firms are also better able to weather the inevitable storms. <\/p>\n<p>The age of  the giant corporation as a great investment is over. The age of<strong> the cottage  industrials<\/strong> has arrived. <\/p>\n<p><strong>Chris Mayer <\/strong><br \/>\n    <strong>Contributing Writer, <em>Money Morning <\/em><\/strong><\/p>\n<p><strong><em>From the Archives&hellip;<\/em><\/strong><\/p>\n<p>\n<strong><a href=\"https:\/\/plus.google.com\/106516983215198267222\/posts\" title=\"Join Money Morning on Google Plus\"><u>Join Money Morning on Google+<\/u><\/a><\/strong>\n<\/p>\n<p><a href=\"http:\/\/www.moneymorning.com.au\/20130419\/why-waste-your-time-on-gold-when-you-can-invest-in-dividend-stocks.html\" title=\"Permanent Link to Why Waste Your Time on Gold When You Can Invest in Dividend Stocks?\" target=\"_blank\">Why Waste Your Time on  Gold When You Can Invest in Dividend Stocks?<\/a> <br \/>\n19-04-2013 &ndash; Kris Sayce <\/p>\n<p><a href=\"http:\/\/www.moneymorning.com.au\/20130418\/a-traders-eye-view-of-golds-frightening-collapse.html\" title=\"Permanent Link to A Trader&rsquo;s Eye View of Gold&rsquo;s Frightening Collapse\" target=\"_blank\">A Trader&rsquo;s Eye  View of Gold&rsquo;s Frightening Collapse<\/a> <br \/>\n18-04-2013 &ndash; Murray Dawes <\/p>\n<p><a href=\"http:\/\/www.moneymorning.com.au\/20130417\/why-you-should-buy-dirty-grimy-gold-stocks.html\" title=\"Permanent Link to Why You Should Buy &lsquo;Dirty, Grimy&rsquo; Gold Stocks\" target=\"_blank\">Why You Should  Buy &lsquo;Dirty, Grimy&rsquo; Gold Stocks<\/a> <br \/>\n17-04-2013 &ndash; Dr. Alex Cowie<\/p>\n<p><a href=\"http:\/\/www.moneymorning.com.au\/20130416\/why-this-historic-fall-in-the-gold-price-equates-to-a-historic-opportunity.html\" title=\"Permanent Link to Why this Historic Fall in the Gold Price Equates to a Historic Opportunity\" target=\"_blank\">Why this  Historic Fall in the Gold Price Equates to a Historic Opportunity<\/a> <br \/>\n16-04-2013 &ndash; Dr. Alex Cowie <\/p>\n<p><a href=\"http:\/\/www.moneymorning.com.au\/20130415\/beware-the-safety-bubble-but-dont-sell-stocks-yet.html\" title=\"Permanent Link to Beware the &lsquo;Safety Bubble&rsquo;, But Don&rsquo;t Sell Dividend Stocks Yet\" target=\"_blank\">Beware the  &lsquo;Safety Bubble&rsquo;, But Don&rsquo;t Sell Dividend Stocks Yet<\/a> <br \/>\n15-04-2013 &ndash; Kris Sayce <\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/MoneyMorningAustralia?a=PRjNU5N1YBo:7aZCy7icO78:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/MoneyMorningAustralia?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/MoneyMorningAustralia?a=PRjNU5N1YBo:7aZCy7icO78:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/MoneyMorningAustralia?i=PRjNU5N1YBo:7aZCy7icO78:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/MoneyMorningAustralia?a=PRjNU5N1YBo:7aZCy7icO78:gIN9vFwOqvQ\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/MoneyMorningAustralia?i=PRjNU5N1YBo:7aZCy7icO78:gIN9vFwOqvQ\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/MoneyMorningAustralia\/~4\/PRjNU5N1YBo\" height=\"1\" width=\"1\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By MoneyMorning.com.au &lsquo;The whole so-called social fabric rest on privilege and power and is disordered and strained in every direction by the inequalities that necessarily result therefrom.&rsquo; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &#8211; Benjamin R. Tucker, Instead of a Book Yesterday, I put forward the idea that the age of giant corporations was over. Instead, I wrote, bet on &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.investmacro.com\/forex-news\/2013\/04\/23\/more-reason-to-like-cottage-industrials\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;More Reason to Like \u2018Cottage Industrials\u2019&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-37777","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.investmacro.com\/forex-news\/wp-json\/wp\/v2\/posts\/37777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.investmacro.com\/forex-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.investmacro.com\/forex-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.investmacro.com\/forex-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.investmacro.com\/forex-news\/wp-json\/wp\/v2\/comments?post=37777"}],"version-history":[{"count":0,"href":"https:\/\/www.investmacro.com\/forex-news\/wp-json\/wp\/v2\/posts\/37777\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.investmacro.com\/forex-news\/wp-json\/wp\/v2\/media?parent=37777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.investmacro.com\/forex-news\/wp-json\/wp\/v2\/categories?post=37777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.investmacro.com\/forex-news\/wp-json\/wp\/v2\/tags?post=37777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}