{"id":29279,"date":"2012-04-24T20:00:33","date_gmt":"2012-04-25T00:00:33","guid":{"rendered":"http:\/\/countingpips.com\/forex-news\/2012\/04\/why-microsoft-kinect-is-a-virtual-goldmine\/"},"modified":"2012-04-24T20:00:33","modified_gmt":"2012-04-25T00:00:33","slug":"why-microsoft-kinect-is-a-virtual-goldmine","status":"publish","type":"post","link":"https:\/\/www.investmacro.com\/forex-news\/2012\/04\/24\/why-microsoft-kinect-is-a-virtual-goldmine\/","title":{"rendered":"Why Microsoft Kinect is a Virtual Goldmine"},"content":{"rendered":"<p><strong>By <a href=\"http:\/\/www.MoneyMorning.com.au\" target=\"_blank\">MoneyMorning.com.au<\/a><\/strong><\/p>\n<p>Not long ago, the future of <strong>Microsoft Corp (NASDAQ: MSFT)<\/strong> was slipping through its grasp.<\/p>\n<p>Then it introduced <strong>Kinect<\/strong>.<\/p>\n<p>Today, the tech giant is using Kinect to win big on a breakthrough that will literally touch millions of lives.<\/p>\n<p>It is one of the reasons why Microsoft&#8217;s stock has gained more than 20% this year.<\/p>\n<p><span><\/span><\/p>\n<h3><span>What is Kinect?<\/span><\/h3>\n<p>You may recognize it as the best-selling add-on to the Xbox 360 video game. But it&#8217;s much more than that.<\/p>\n<p>It represents a revolution in how we will communicate with our computers, our TVs, and our smartphones.<\/p>\n<p>For Microsoft, Kinect is literally a game changer. They lead the world in the technology behind it and it promises to be big.<\/p>\n<p>But not just for Microsoft&#8230;not by a long shot.<\/p>\n<h3><span>The Promise Behind Microsoft Kinect<\/span><\/h3>\n<p>The magic behind Kinect is that it responds to body gestures.<\/p>\n<p>And while Kinect did debut to rave reviews, Microsoft executives really didn&#8217;t understand how Kinect could change the world &#8212; and rack up new sales.<\/p>\n<p>But since its introduction in 2010, hackers have found dozens of very cool uses for Kinect&#8211; none of which did much for Microsoft&#8217;s bottom line.<\/p>\n<p>This got the software giant to thinking that maybe they were sitting on a potential gold mine.<\/p>\n<p>That&#8217;s why Microsoft is now tapping the genius of young entrepreneurs to better monetize the technology behind Kinect.<\/p>\n<p>You know, the type of guys who live and breathe cutting-edge high tech.<\/p>\n<p>In fact, Microsoft recently picked 11 start-ups to work at its Kinect development offices in suburban Seattle. It&#8217;s a savvy move.<\/p>\n<p>After all, these guys get out of bed every day looking to create the Next Big Thing.<\/p>\n<p>Already, the program shows great promise. Here are some of the slick high-tech ideas these young turks are already tackling:<\/p>\n<ul>\n<li><em>Styku<\/em> only hopes to reinvent how people shop online. The startup&#8217;s idea is to provide you with a personal avatar that lets you &#8220;try on&#8221; clothes virtually before you buy them.<\/li>\n<\/ul>\n<ul>\n<li><em>Jintronix<\/em> uses Kinect and 3D gaming to improve rehabilitative therapies for patients suffering from a motor disability. Virtual reality could be a godsend for stroke victims who want to rehabilitate from their homes.<\/li>\n<\/ul>\n<ul>\n<li><em>GestSure Technologies<\/em> targets surgeons and hospitals. It wants to bring touchless interfaces into the operating room. Doctors could access computer data during surgery without compromising cleanliness.<\/li>\n<\/ul>\n<ul>\n<li><em>Ikkos<\/em> uses algorithms to teach movements. Parents will love this one. It&#8217;s designed to help people develop the body mechanics of an Olympian.<\/li>\n<\/ul>\n<p>It&#8217;s too soon to tell if any of these start-ups will ever go public and give savvy investors the kind of big gains that have been pushing the Nasdaq to new heights lately.<\/p>\n<p>But don&#8217;t worry. Kinect is bound to provide its share of breakouts.<\/p>\n<p>First of all, Microsoft recently released a version of Kinect for Windows and is now pushing a version with developer software.<\/p>\n<p>In fact, I predict we will see hundreds of applications using Kinect by the end of this decade. And many of them will be practical for everyday use.<\/p>\n<h3><span>&#8220;Kinected&#8221; Carts Follow Shoppers<\/span><\/h3>\n<p>Take the case of <strong>Whole Foods Market Inc. (NASDAQ: WFM).<\/strong> The upscale food store is working on a smart shopping cart equipped with Kinect.<\/p>\n<p>How cool is this? The Kinect cart can automatically follow a shopper through the store. Not only that, it can import a shopping list.<\/p>\n<p>But it gets better &#8212; the system can direct a customer to items on store shelves. It can even scan goods as they are placed in the cart.<\/p>\n<p>My gut tells me they will come up with an app that accepts wireless payments as you roll past a digital register.<\/p>\n<p>And that&#8217;s just the start. Turns out Microsoft is working with roughly 300 companies to develop more Kinect uses with Windows.<\/p>\n<p>The list includes big-cap leaders like <strong>American Express (NYSE: AXP),<\/strong> <strong>Boeing (NYSE: BA)<\/strong> , <strong>Mattel (Nasdaq: MAT)<\/strong> , <strong>Toyota (Nasdaq: TM)<\/strong> and <strong>UnitedHealth Group (NYSE:UNH)<\/strong>, to develop Kinect for Windows applications.<\/p>\n<p>In the near term, Kinect likely will have its biggest impact on businesses that can make good use of large screens.<\/p>\n<p>But it won&#8217;t be long before Kinect becomes a mainstay of PCs, smartphones and tablet computers.<\/p>\n<p>Let me close by saying it&#8217;s impossible to predict just how much Microsoft can earn from stand-alone sales of Kinect.<\/p>\n<p>That&#8217;s going to depend on how many applications emerge and how popular they become with the public.<\/p>\n<p>But this much is clear.<\/p>\n<p>Less than a decade ago, operating a computer with the wave of your hand was the stuff of science fiction &#8211; remember the movie Minority Report? Now it&#8217;s becoming reality.<\/p>\n<p><strong>Michael A. Robinson <\/strong><\/p>\n<p><strong>Contributing Writer, Money Morning (USA)<\/strong><\/p>\n<p><em> <\/em><\/p>\n<p><em>Publisher\u2019s Note: <\/em>This article originally appeared in <a href=\"http:\/\/moneymorning.com\/2012\/04\/18\/microsoft-kinect-nasdaq-msft-is-virtual-goldmine\/\">Money Morning (USA)<\/a><\/p>\n<p><strong> <\/strong><\/p>\n<p><strong><em>From the Archives\u2026<\/em><\/strong><\/p>\n<p><strong> <\/strong><\/p>\n<p><a title=\"Permanent link to Small Caps \u2013 A Way to Bet on Developing Markets\u2026Without Investing Overseas\" href=\"http:\/\/www.moneymorning.com.au\/20120420\/small-caps-a-way-to-bet-on-developing-markets-without-investing-overseas.html\">Small Caps \u2013 A Way to Bet on Developing Markets\u2026Without Investing Overseas<\/a><\/p>\n<p>2012-04-013 \u2013 Kris Sayce<\/p>\n<p><a title=\"Permanent link to All Transactions to be Conducted in the Presence of a Tax Collector\" href=\"http:\/\/www.moneymorning.com.au\/20120419\/all-transactions-to-be-conducted-in-the-presence-of-a-tax-collector.html\">All Transactions to be Conducted in the Presence of a Tax Collector<\/a><\/p>\n<p>2012-04-12 \u2013 Simon Black<\/p>\n<p><a title=\"Permanent link to How You Can Use Government Intervention to Profit on the Stock Market\" href=\"http:\/\/www.moneymorning.com.au\/20120418\/how-you-can-use-government-intervention-to-profit-on-the-stock-market.html\">How You Can Use Government Intervention to Profit on the Stock Market<\/a><\/p>\n<p>2012-04-11 \u2013 Kris Sayce<\/p>\n<p><a title=\"Permanent link to Australia \u2013 The Pacific Pawn in USA Versus China\" href=\"http:\/\/www.moneymorning.com.au\/20120417\/australia-the-pacific-pawn-in-usa-versus-china.html\">Australia \u2013 The Pacific Pawn in USA Versus China<\/a><\/p>\n<p>2012-04-10 \u2013 Dr. Alex Cowie<\/p>\n<p><a title=\"Permanent link to If Ron Paul Were US President\u2026\" href=\"http:\/\/www.moneymorning.com.au\/20120416\/if-ron-paul-were-us-president.html\">If Ron Paul Were US President\u2026<\/a><\/p>\n<p>2012-04-09 \u2013 Mark Tier<\/p>\n<p><strong> <\/strong><\/p>\n<p>For editorial enquiries and feedback, email <a href=\"mailto:letters@moneymorning.com.au\">letters@moneymorning.com.au<\/a><\/p>\n<div>\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/MoneyMorningAustralia?a=c44zBK77ogk:rTLIA9Vu7Go:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/MoneyMorningAustralia?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/MoneyMorningAustralia?a=c44zBK77ogk:rTLIA9Vu7Go:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/MoneyMorningAustralia?i=c44zBK77ogk:rTLIA9Vu7Go:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/MoneyMorningAustralia?a=c44zBK77ogk:rTLIA9Vu7Go:gIN9vFwOqvQ\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/MoneyMorningAustralia?i=c44zBK77ogk:rTLIA9Vu7Go:gIN9vFwOqvQ\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/MoneyMorningAustralia\/~4\/c44zBK77ogk\" height=\"1\" width=\"1\" \/><br \/>\n<a href=\"http:\/\/feedproxy.google.com\/~r\/MoneyMorningAustralia\/~3\/c44zBK77ogk\/why-microsoft-kinect-is-a-virtual-goldmine.html\" target=\"_blank\">Why Microsoft Kinect is a Virtual Goldmine <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By MoneyMorning.com.au Not long ago, the future of Microsoft Corp (NASDAQ: MSFT) was slipping through its grasp. Then it introduced Kinect. Today, the tech giant is using Kinect to win big on a breakthrough that will literally touch millions of lives. It is one of the reasons why Microsoft&#8217;s stock has gained more than 20% &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.investmacro.com\/forex-news\/2012\/04\/24\/why-microsoft-kinect-is-a-virtual-goldmine\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Why Microsoft Kinect is a Virtual Goldmine&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-29279","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.investmacro.com\/forex-news\/wp-json\/wp\/v2\/posts\/29279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.investmacro.com\/forex-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.investmacro.com\/forex-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.investmacro.com\/forex-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.investmacro.com\/forex-news\/wp-json\/wp\/v2\/comments?post=29279"}],"version-history":[{"count":0,"href":"https:\/\/www.investmacro.com\/forex-news\/wp-json\/wp\/v2\/posts\/29279\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.investmacro.com\/forex-news\/wp-json\/wp\/v2\/media?parent=29279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.investmacro.com\/forex-news\/wp-json\/wp\/v2\/categories?post=29279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.investmacro.com\/forex-news\/wp-json\/wp\/v2\/tags?post=29279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}