By The Sizemore Letter
I love data. When I first started writing, I had no idea who my readers were, where they lived, or what medium they chose to do their reading. But these days, the information collected by Google—for free— is almost overwhelming. I decided to take a look at the numbers Google crunches to get a better idea of who my readers are and how they digest their financial media.
70.2% of the visitors to the Sizemore Insights site live in the United States with another 6.5% coming from Canada. Third on the list was the United Kingdom, at 2.4%, followed by India, Singapore, and Australia at 1.3%, 1.2% and 1.1%, respectively. I even had a measureable number from Sweden, at 0.81%.
Interestingly, the mix of readers receiving Sizemore Insights via email is a little different. 59.9% were American, and 3.9% were Canadian. The rest were not disclosed.
Internet Explorer was the most popular browser used to visit my site, at 34.3%, followed by Chrome at 25.2% and Safari at 16.1%. Even BlackBerry’s browser was represented, at 0.27%.
The email clients used to open the e-letter version tell a very different story. 57.2% of readers opened the letter on a desktop computer, while 42.8% used a mobile device.
These numbers are a bit skewed, however. 35.3% of the mobile users were iPhone users, and iPhone figures get inflated due to a particular quirk of Apple’s mail client. Apple devices automatically download images, whereas most non-Apple email clients do not. (To be fair, Apple devices are not being “over-counted,” per se. It’s more a case of all non-Apple devices being undercounted.)
The real ratio of desktop-to-mobile users is probably closer to 70/30. But a large and growing number of my readers are reaching me via their iOS or Android device.
Among desktop users, the largest number were Outlook users at 15.9%. No real surprise there. But I was surprised to see Hotmail coming in at number 2 with 13.7% of readers. Google’s Gmail was less than half that amount at just 6.8%.
It’s exciting to watch this develop. My bet is that, a year from now, all of these percentages will be very different (particularly the desktop / mobile breakdown).
And naturally, whatever statistics above classify you, thanks for reading.
This article first appeared on Sizemore Insights as Where My Readers Come From